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LUCOZADE
Lucozade Energy Drink
Name of Writer
Name of Institution
Lucozade Energy Drink.
Task 1
Lucozade is one of the sports and energy drinks brands produced by one of the world's top pharmaceutical companies GlaxoSmithKline. The origin of the Lucozade energy drink dates back to 1927 when William Owen a chemist created a medicinal drink for ...
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MARKETING
Marketing Strategy: Nike
Marketing Strategy: Nike
Introduction
Nike is the world's leading manufacturer, marketer and distributor of the athletic footwear and sportswear accessories. It primarily operates in Asia Pacific, Middle East, Africa, Americas and Europe.
In the past decade, the brand has become widely recognized and financially strong. Brand management is one of ...
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MANAGING BRANDS
What Do Marketers Need To Do To Manage Their Brands Online?
What Do Marketers Need To Do To Manage Their Brands Online?
Introduction
A brand is defined as “a name, term, design, symbol, or any feature that identifies one seller's good or service as distinct from those of other sellers”. According ...
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TSINGTAO CASE STUDY
Tsingtao Case Study
Tsingtao Case Study
Introduction
The purpose of this paper is to construct and effective plan for the launch of Tsingtao beer in the market of United Kingdom. According to the analysis of the case, it can be interpreted that in the scenario Tsingtao aims to expand ...
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ELEMENTS OF RESEARCH
Elements of Research
Elements of Research
Introduction
This paper discusses the important elements of good research and the ways in which these elements are important for quality of the research. Research plays a very important role in all the fields because it tells about the ways in which things have ...
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SOCIAL RESEARCH
Marketing and Social Research
Part 1
Diary Entry 1
Today, I logged onto Facebook for usual surfing and interaction with my friends. There was a page that appeared on my News Feed regarding the hottest new cell phones of 2011. Since I am planning on purchasing a new cell phone, I ...
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EFFECTIVE BUSINESS PRACTICES
Marketing Principles & Business Practices
Marketing Principles & Business Practices
Introduction
The wide spread of the management and marketing practices in the companies whether those are of same sizes in a similar industry of sectors in a similar region or country, suggest the fact that the excellent management practices ...
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Strategic Planning Retreat of 40Person Multispecialty Group
Strategic Planning Retreat of 40Person Multispecialty Group
This morning was an unusual morning for me. We had been without power for five days until yesterday afternoon due to the tornadoes that came through Alabama on Wednesday, April 27, 2011. This morning I could not decide ...
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UNSUSTAINABLE PRODUCT
Unsustainable Product
Unsustainable Product
Introduction
Metals have contributed to the technological progress of society for an extraordinary long time and are still a key material in our society. This is unlikely to change in the future. However, the source of the metals has and will change in the foreseeable future. Historically, ...
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COSMETIC SURGERY
Ethical Issues on Cosmetic Surgery
Ethical issues on Advertisement on cosmetic Surgery
Introduction
Donda West, the mother of Kanye West died due to the result of complications from a surgical procedure. This surgical procedure was Tummy tuck. In this paper, we will see what Ethical issues on cosmetic surgery should be there ...