Dissertation on Marketing
Marketing encompasses a serious of activities that a company adopts to place its goods or service in the hands of potential customers. Many students study marketing as a subject to learn various strategies of marketing. Students who are doing PhD in marketing are asked to submit marketing dissertations. Researchomatic, with the help of qualified research professional has prepared various marketing dissertations that will help you in writing your own.
Factors Influencing Successful Corporate Brand Building, Rebranding And Brand Enhancement: A Study In Retail Industry Of Uk
[Factors Influencing Successful Corporate Brand Building, Rebranding and Brand Enhancement: A Study in Retail Industry of UK] By [Name of the Author] [Name of the Professor] [Date of Submission] ACKNOWLEDGEMENT I would like to thank to my colleagues, teachers and professors, who have extended their knowledge to help me with the development and completion of ...- 12966 Words
- 57 Pages
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Title: “corporate Branding Versus Product Branding In Emerging Markets: A Conceptual Framework”
Title: “Corporate branding versus product branding in emerging markets: A conceptual framework” by ACKNOWLEDGEMENT I am very greateful to my supervisor who supports me a lot to carry out this entire research work. I would like to say special thanks to my family and friends for their support. DECLARATION It is declare that the entire ...- 14549 Words
- 64 Pages
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A Comparison Research Of Factors That Influence Impulse Buying Behaviour Of British And Chinese Consumers
A Comparison Research of Factors That Influence Impulse Buying Behaviour of British and Chinese Consumers By ACKNOWLEDGEMENT I would like to take this chance for thanking my research facilitator, friends & family for support they provided & their belief in me as well as guidance they provided without which I would have never ...- 11698 Words
- 51 Pages
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Customer Loyalty: The Roles Of Perceived Value And Satisfaction From Electronic Customer Relationship Management Features
Customer Loyalty: The Roles of Perceived Value and Satisfaction from Electronic Customer Relationship Management Features By [Name of the Author] [Name of the Supervisor] Chapter 1: INTRODUCTION Research aims & objectives: 1)To gain better understanding of the consumers' perceptions of satisfaction and value from e-CRM features at a transaction cycle (i.e. pre-sale, sale and ...- 7332 Words
- 32 Pages
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Title: “corporate Branding Versus Product Branding In Emerging Markets: A Conceptual Framework”
Title: “Corporate branding versus product branding in emerging markets: A conceptual framework” by TABLE OF CONTENTS CHAPTER # 1: INTRODUCTION1 Rationale for Topic Selection1 Problem Identification1 Background of the Study2 Research Aim2 Research Objectives3 CHAPTER # 2: LITERATURE REVIEW4 Introduction4 Conceptual Framework4 Brand as a Concept6 Need for Innovation6 Market Innovation7 Impact of Innovation8 Brand Personality10 The Brand as Active Contributor to the Relationship12 CHAPTER # 3: RESEARCH ...- 5627 Words
- 25 Pages
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Effectiveness Of Digital Marketing Technology Within Smes
Effectiveness of Digital Marketing Technology within SMEs By ACKNOWLEDGEMENT My thanks go out to all who have helped me complete this study and with whom this project may have not been possible. In particular, my gratitude goes out to friends, facilitator and family for extensive and helpful comments on early drafts. I am ...- 5701 Words
- 25 Pages
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Effectiveness Of Digital Marketing Technology Within Smes
Effectiveness of Digital Marketing Technology within SMEs By ACKNOWLEDGEMENT My thanks go out to all who have helped me complete this study and with whom this project may have not been possible. In particular, my gratitude goes out to friends, facilitator and family for extensive and helpful comments on early drafts. I am ...- 17433 Words
- 77 Pages
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Building Brand Loyalty By Innovative Marketing Strategies
Building Brand Loyalty by Innovative Marketing Strategies By TABLE OF CONTENTS CHAPTER 1: INTRODUCTION1 Background1 Problem statement1 Research objectives2 Research questions2 Significance2 CHAPTER 2: LITERATURE REVIEW4 Brand Loyalty4 Brand Building4 Antecedents of Brand Loyalty7 Utilitarian and Hedonic Benefits9 Brand Trust10 Brand Affect12 CHAPTER 3: METHODOLOGY14 Mixed Research14 Classification of research methods14 Steps in mixed methodology15 Strength and weakness of the mixed research16 Instrument for data collection17 Data analysis17 Reliability/Dependability18 REFERENCES20 CHAPTER 1: INTRODUCTION Background This research will ...- 5038 Words
- 22 Pages
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Pricing Strategies In Marketing Campaigns
Pricing Strategies in Marketing Campaigns By TABLE OF CONTENTS CHAPTER 1: INTRODUCTION1 Background of the Study1 Introduction1 Purpose of the Study2 Problem Statement2 Aims and Objectives2 Theoretical Framework3 Research Questions4 Ethical Concerns5 CHAPTER 2: LITERATURE REVIEW6 Pricing6 Subjectivity of the perception of price6 Marketing Approach for Pricing7 Pricing as a marketing tool7 Pricing Strategy8 Factors effecting the Pricing Strategies9 Pricing Strategies in Marketing Campaign10 Role of Marketing Campaigns for ...- 5050 Words
- 22 Pages
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Online Marketing Strategy For Retail Businesses
Online Marketing Strategy for Retail Businesses By ABSTRACT The strategies of online marketing is vital that they have the ability to harness the skills, knowledge and proposals of the media exploit the cost and practicality of new technologies and apply creativity in an innovative way to mark a milestone in industry. Any ...- 16724 Words
- 74 Pages
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