Dissertation on Marketing
Marketing encompasses a serious of activities that a company adopts to place its goods or service in the hands of potential customers. Many students study marketing as a subject to learn various strategies of marketing. Students who are doing PhD in marketing are asked to submit marketing dissertations. Researchomatic, with the help of qualified research professional has prepared various marketing dissertations that will help you in writing your own.
Customer Perceived Value: A Case Study Of The Banking Industry In Ghana
Customer Perceived Value: A Case study of the banking industry in Ghana TABLE OF CONTENTS ABSTRACTIV CHAPTER 1: INTRODUCTION1 Introduction1 Background1 Rationale for Selecting the Topic3 Aims and Objectives of the Research4 Research Question4 Hypthesis4 Organization of the Study4 CHAPTER 2: LITERATURE REVIEW6 Customer Perceived Value: Definition and Dimensions6 Customer Perceived Value, Personal Values, and Consumption Value8 Pre-Purchase Value and Post-Consumption Value10 Relationship Marketing ...- 12259 Words
- 54 Pages
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Market Segmentation As A Competitive Strategy
Market Segmentation as a Competitive Strategy by TABLE OF CONTENTS CHAPTER 1: INTRODUCTION1 1.1 Research Problem1 1.2 Research Objectives2 CHAPTER 2: LITERATURE REVIEW3 2.1 Studies Abroad3 2.1.1 Educating Agents3 2.1.2 Marketing Mix4 2.1.3 Attitude and Behaviour Intention6 2.1.4 Purchase Intentions6 2.1.5 Motivation8 2.2 International Marketing8 2.3 Theories of International Marketing -Market Segmentation9 2.3.1 Cultural Factors9 2.3.2 Political factors10 2.3.3 Geographic location10 2.4 Competitive Advantage11 CHAPTER 3: METHODOLOGY13 3.1 Research Design13 3.2 ...- 4987 Words
- 22 Pages
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Market Segmentation As A Competitive Strategy
Market Segmentation as a Competitive Strategy By Acknowledgement I would like to convey my gratitude to individuals who helped me throughout my research including my research supervisor, family members, and class mates. They have been the source of guidance and motivation for me. DECLARATION I [type your full first names & surname here], declare that ...- 13667 Words
- 60 Pages
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Marketing To Teenagers On Social Networking Sites
Marketing to Teenagers on Social Networking Sites by ACKNOWLEDGEMENT There is an immense role of my supervisor, family and associations for the completion of this research study. I would be gratitude to them for supporting me and assisting me. DECLARATION I take oath that the entire dissertation has been completed by me and the entire ...- 18875 Words
- 83 Pages
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Investigating The Impact Of Social Media On Brand Perspective: The Case Study Of The Body Shop
Investigating the impact of social media on brand perspective: The case study of The Body Shop By ACKNOWLEDGEMENT I would like to take this chance for thanking my research facilitator, friends and family for the support that they provided me, and their belief in me as well as the guidance that they ...- 13536 Words
- 60 Pages
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Consumer’s Attitude Towards Online Purchasing As Opposed To In-Store Purchasing
Consumer's Attitude towards Online Purchasing As Opposed To In-Store Purchasing By ACKNOWLEDGEMENT I would like to take this opportunity to thank my lecturer who has always shown confidence in me. He has offered his patience, remarks, propositions and understanding. Here I would also like to mention my parents who have always believed ...- 12961 Words
- 57 Pages
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Discover Which Phone Brand Southampton Solent University Students Prefers And Why?
Discover which phone brand Southampton Solent University students prefers and why? By Table of Contents CHAPTER 2: LITERATURE REVIEW3 Information Communication Technologies3 Why Mobiles?5 Brand's Success6 Students' View of Personal mobile information and communication technology7 Networking amongst Students11 REFERENCES12 CHAPTER 2: LITERATURE REVIEW This chapter presents a literature review regarding the preference of the students of Southampton Solent University for the ...- 2957 Words
- 13 Pages
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Is Online Advertisement Alone Enough To Successfully Launch A New Shoe Brand Targeted At Young Consumers?
Is online advertisement alone enough to successfully launch a new shoe brand targeted at young consumers? By ACKNOWLEDGEMENT My thanks go out to all who have helped me complete this study and with whom this project may have not been possible. In particular, my gratitude goes out to friends, facilitator and family for ...- 9301 Words
- 41 Pages
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Dynamic Pricing Perishable Products
[Dynamic Pricing Perishable Products] by The University of Southampton Acknowledgement I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible. Declaration I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent ...- 7124 Words
- 31 Pages
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Effective Usage Of E-Marketing Strategies By Successful E-Businesses In Fashion Industry After Recession
Effective Usage of E-Marketing Strategies by Successful E-Businesses in Fashion Industry after Recession By ACKNOWLEDGEMENT I would like to thank my supervisor for supporting me throughout my project and giving his valuable suggestions. Finally thanks to all my friends and family for their utmost support and inspiration. DECLARATION I, (Your name), would like to ...- 3729 Words
- 16 Pages
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