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MARKETING PLAN
Marketing Plan in new innovative Bowling Ball
Executive Summary
This is a marketing plan for sports industry, which is planning to invent a new line of bowling ball, throughout United States. This type of bowling ball will be training the user itself without the help of the trainer. This bowling ball ...
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DESTINATION MARKETING
Destination Marketing
Destination Marketing
Vietnam as the Destination Place
The new head of Vietnam's Tourism Administration Hoang Tuan Anh (Hoang Tuan Anh) intends to increase the flow of visitors to the country. He proposes to abolish the VAT on goods purchased by foreign tourists, employ foreign companies to promote tourism potential ...
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Decision Making and Branding
Decision Making and Branding
What is heuristic type of decision and how does it differ from the more logical or linear analytical type of decisions?
Heuristic Type of Decision
Heuristic type of decision is a method that is time-tested methods of finding and implementing various solutions through dialogue and ...
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SALES PROMOTION & TRADE INCENTIVES
Sales Promotion and Trade Incentives
Sales Promotion and Trade Incentives
JetBlue's campaign
JetBlue Airways was one of the few U.S. carriers that has managed not only to survive but also to earn money in the aftermath of the terrorist attacks of September 11, 2001. This stability ...
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PEST ANALYSIS OF OUTSOURCING INDUSTRY
Pest Analysis of Outsourcing Industry
Pest Analysis of Outsourcing Industry
Political factors: The government plays a major role in growth of businesses through policy formulations. These policies can affect an organization both positively and negatively. Although policies existing in UK favour exports to UK, sourcing remains ...
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STRATEGIC MARKETING
Strategic Marketing
Strategic Marketing
Introduction
Vodafone Group (Vodafone) is a mobile telecommunications company, with its operations in Europe, the Middle East, Africa, Asia Pacific and the US through its subsidiary undertakings, associated undertakings and investments. The business presents a range of wireless telecommunications services, including voice and facts and figures ...
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DECLINING CONSUMER DEMAND
Declining Consumer Demand
Declining Consumer Demand
Introduction
The paper highlights the products and service whose demand is gradually declined or is currently in the declining stage. It mentions the phenomenon of the decline and the reason which brought about the demise.
Declining Consumer Demand
Bottled Water
Despite new strategies and the marketing ...
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MARKETING STRATEGY
Marketing Strategy
Marketing Strategy
Introduction
Probably every organization aims to implement a management strategy and technique that enables the firm to maintain strength, competitiveness and generate revenue as well. This raises the need for the management team and the organization to stay open to innovation and embrace whatever changes required to ...
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ADVERTISING IN MEDIA & MARKETING
Advertising in media and marketing
Executive Summary
Advertising is one of the most important weapons that the marketers use to communicate, persuade, and make the product of the company on the top of the consumers' mind. Advertising is one of the leading factors to grasp the ...
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MARKETING PLAN OF JTA
Marketing Plan of JTA Branded Cafe Outlets
Marketing Plan of JTA Branded Café Outlets
Introduction
Today is the era of the latest technology and innovation. In this age, only those companies survive that are constantly thrive on innovative products and able to devise marketing policies and strategies that possess ...