MARKETING PLAN OF JTA

Marketing Plan of JTA Branded Cafe Outlets



Marketing Plan of JTA Branded Café Outlets

Introduction

Today is the era of the latest technology and innovation. In this age, only those companies survive that are constantly thrive on innovative products and able to devise marketing policies and strategies that possess the capacity to attract customers and appeal to them in a powerful way. This report revolves around the same phenomenon of devising marketing strategies of cafe outlets of JTA foods. This paper describes marketing, branding and promotional strategies of JTA coffee shop in the market of United Kingdom.

Marketing Mix Plan of JTA Coffee Shops

Marketers use a variety of tools to achieve the goals that they set through combination or mixture or mix of different elements. Therefore, one can define marketing mix as the selective use of different marketing variables to achieve business goals. It was McCarthy who in the mid-twentieth century, called it the theory of the "Four Ps" as it uses four variables, whose initials in English starting with p. These four P's are as follows:

Product

Place

Promotion

Price

The following part of the paper discusses all these four elements of the marketing mix of chains of coffee shop of JTA foods.

Product

The product decisions should consider the product's advantages and how they will be leveraged. Different aspects of the product are discussed in the following part of the paper.

Product Development Strategy

To make the presence felt of your product it is imperative for an organization to devise a product that is new and innovative. Companies that do not indulge in the constant updating of their products they are often outclassed by their competitors. So this product should also be devised in an innovative way to attract customers (Stevens, 2003). While designing the product, there are few things that should be kept in mind. These fundamental things include the presence of strong competitors in the market, increased demand, innovativeness, quality and existing brand image of JTA. These factors would help in devising a product that would attract customers also not ruin the brand image of JTA.

Product Description

The product for which this marketing mix is being devised is a chain of coffee shops under the brand name of JTA Foods. By developing this chain of branded cafe outlets, JTA wants to reach new target market. JTA also aims to sale their branded meals in these newly launched JTA coffee shops. The product or service of a coffee shop that JTA has launched is not a new product. There are strong competitors already existed in the market, and they have positioned themselves around different aspects. While, devising this product further JTA should keep in mind that there should be different in this case that other competitors do not offer so that can attract customers. The aim for JTA coffee shop should be to focus attention on competencies that affect competitive advantage. For JTA, these competencies include knowledge of where the finest coffee beans are grown, the knowledge of how best to prepare them in order to make ...