MARKETING PLAN

Marketing Plan in new innovative Bowling Ball

Executive Summary

This is a marketing plan for sports industry, which is planning to invent a new line of bowling ball, throughout United States. This type of bowling ball will be training the user itself without the help of the trainer. This bowling ball will be used in sports club, also sporty individuals and students can buy them. Initially, the bowling ball will be sold in different renowned and independent (non-affiliated) bowling clubs and then in the second phase it will be made available in stores across the United States and in third phase around the world. Items which are incorporated into this plan include: situational analysis, marketing strategy followed, controls, and developments.

Marketing Plan in New Innovative Bowling Ball

Marketing Plan

Measuring marketing performance is one of the most crucial business needs today. However, managers often misunderstand marketing measurement and misapply the analytical techniques. The marketing plan is a valuable tool that provides guidance to all persons who are related to the marketing activities of a company or organization it describes important aspects such as marketing goals to be achieved, how it is going to achieved, the resources to be used, timing of marketing activities to be implemented and the monitoring and control methods to be used to make adjustments as necessary (Aggarwal & Rao, 1996). Therefore, it is highly desirable that all those involved in marketing the area know what the marketing plan and what is its coverage, scope, purpose and content, to thereby be better able to understand the usefulness and the value of this essential marketing tool. A sport is rich in material and is on the verge of growth as many people are now focusing on their fitness and automation. The gradual increase in leisure of people has made them inclined themselves towards better physique. In some developed countries, sports and leisure has not just become a fashion, but considered a lifestyle.

The sports and leisure industry is facing vigorous development because of various benefits including health concerns, fitness and entertainment (Baumol & Oates, 2008). Bowling is a game that was popular in the United States. Bowling (or bowling) is a game with five or ten pins, developed in the mid- nineteenth century in the northeastern United States. A bowling party has ten tiles or frames. Each player throws two balls to each tile, except in shade, or strike. A strike is to break down all ten pins with the first ball. The reserve, or spare, is to break down ten pins with two consecutive shots from the floor. The purpose of this term paper is to present the finding of research on the development of a Marketing plan that supports the marketing of a new bowling ball that will be used as self training tool in USA. The plan will cover situational analysis, marketing strategy, controls, and final conclusion.

Company Overview

A new company called Motiv is now making quality bowling equipment! The coolest thing about Motiv is their NeoMark™ ...