Marketing Plan

1.

A marketing plan is a document concerning the core business activities formulated for the purpose of identifying the current position of the business organization in the market, and the future marketing plan of action for the period of time the document intends to cover. In conventional business practices, the marketing plan is written for the period of one to five years depending on the goals and objectives of the organization. The purpose and objective of making marketing plan is to, in simpler terms, identify steps that are to be taken to achieve an organization's business objectives and lay down the ...