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Advertising and Promotion in Business
Advertising and Promotion in Business
Introduction
Nike launched one of its successful integrated marketing communication campaign known as the Nike Plus line in year 2006. Nike Plus campaign was one of the innovative campaigns in reaching out its customers through a new promotion and advertising method. The ...
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MARKETING
International Marketing Report of Starbucks
International Marketing Report of Starbucks
Introduction
The companies in today's competitive world are facing various challenges related matured markets, cutthroat competition and rivalry, consumers ever increasing needs and to sustain in a country while combating the macro economic variables such as political, legal, social and technological (Hofstede, 1991). ...
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Private Brand Products at Migros Turk
Private Brand Products at Migros Turk
Q. 1. Role of Private Brands
These products are sold in supermarkets and are characterized by wearing a different name than the self, but are managed as national brands. “Ten years ago there was a very noticeable difference in the ...
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MARKETING
Company Case: Fly Dubai Pricing Strategy
Company Case: Fly Dubai Pricing Strategy
Summary
FlyDubai was said to be established by the prime minister of UAE known as Sheikh Mohammed bin Rashid Al Maktoum in the year of 2008. Fly Dubai had its very first flight to Lebonan in 2009. Considering ...
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MARKETING RESEARCH
Marketing Research
Marketing Research
Introduction to Assignment
This assignment seeks to identify and evaluate the marketing activities of an organization that led to certain ethical considerations for itself and the society. For this purpose we chose to discuss the ethical challenges and dilemmas faced by Nestle in marketing for ...
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Stakeholder Marketing
Stakeholder Marketing
Written for
Written by
DateStakeholder Marketing
Task 1: Summary of Audit Findings
Stakeholder theory is one of the key theories in corporate governance literature. It holds that an organization should recognize the interests of a wider range of stakeholders than shareholders alone. Stakeholder theory has grown in prominence over the past 25 ...
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CUSTOMER COMMUNICATION
Customer Communication
Customer Communication - HSBC Bank
Introduction
HSBC Bank is one of leading banks in the United Kingdom. It has around 3.5 million customers in the country. Its financial growth and performance is outstanding as its current share value is on the top among all the banks in the ...
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MARKETING RESEARCH AND INFORMATION
Marketing Research and Information
Marketing Research and Information
Introduction
Caribou Coffee is ranked amongst major coffee retailer. Caribou Coffee own about 9000 coffee shops in different countries (Anonymns, 2011). Caribou Coffees' popularity exploded alongside a changing generation of young Americans who were on the move and connected to the ...
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PERSONAL STATEMENT
Personal Statement
Personal Statement
My personal statement
Since my childhood, I always have been interested in having the career of business. I wanted to pursue the attitudes of the business that my father have. Involving in the business is to know about the operations of the corporate world. I am interested in ...
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Focus Group
Focus Group
The Focus Group is a technique that focuses on the plurality of responses from a group of people, and is defined as a qualitative research technique aimed at obtaining data through perception, feelings, attitudes and opinions of groups of people.
Authors note that this qualitative technique tries to ...