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Digital Marketing
[Name of the Instructor]
[Name of the Institute]
Table of Content
Situation Analysis4
Competition Analysis4
SWOT Analysis5
Strengths5
Weaknesses5
Opportunities6
Threats6
Objectives6
Strategy7
Digital Strategy and Key Performance Indicators (KPI)7
Target Audience9
Channels9
Social Media9
Mobile Platform10
SMS Marketing10
Search Engine Optimization10
Pay per Click11
Direct E-mailing11
Action Plan12
Budget13
Measurement15
References17
Digital Marketing
Executive Summary
The advent of 21st Century brought digital marketing into practice. Several companies are using digital platform to compete in such ...
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CLARION HOTEL
Strategic Marketing
Table of Contents
Proposed Segmentation, Targeting and Positioning Strategy2
Wedding2
House use3
New Product/Service Proposed, with Justifications4
Proposed Marketing Programme5
Integrated Marketing Communication5
Service Marketing model6
Strategic Marketing
Proposed Segmentation, Targeting and Positioning Strategy
Hotels generate revenue through the visitors. Market segmentation allows the hotels to target those segments which it can serve best and create an experience ...
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Consumer Behavior
Consumer Behavior
Introduction
Consumer behavior defines the characteristics of customers, their purchase behavior, needs and wants of consumers and how to meet their needs through different attributes of products. The major job of a marketer is not to sell a product to end consumers but to analyze different segments, the ...
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MARKETING
Metro Cash and Carry country market portfolio
Metro Cash and Carry country market portfolio
Background
In the cash and carry segment, Metro Cash and Carry is a global leader, having a presence in 30 countries, with Indonesia potentially being the latest addition to its ever expanding bid to reach out to the ...
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MARKETING
E-Business and Internet Marketing
Abstract
Adidas Group is the second most leading manufacturer of sport attire in the world. It has an extended and rich inheritance of offering some of the excellent and most technically ground-breaking sport apparel mainly footwear. Champ sportspersons and sporting teams depend completely on the three ...
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SERVICE SECTOR MARKETING
Service Sector Marketing
Service Sector Marketing
Question 1
Professional football is an excellent training ground for business because the competition is highly structured and the results are easily measured. The organization of the clubs participating in the big leagues has turned up to a complex design and competitive business ...
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MARKETING PLAN
Marketing Plan of ICT Limited
[Name of the Institute]Marketing Plan of ICT Limited
Introduction to Company
ICT operates in Information Technology industry as a provider of solutions pertaining to complicated problems and issues realized by small and medium sized companies and moderate and larger businesses. With increasing market share and immense ...
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TESCO
Tesco
Tesco
Introduction
Tesco is a multinational chain of stores retail headquartered in the United Kingdom. In 2008, Tesco became the fourth largest retailer in the world, displacing the fifth largest distributor Metro AG, the first movement of positions among the top five companies in the sector since 2003. Originally specializing in food ...
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DIGITAL MARKETING STRATEGY
Digital Marketing Strategy: Family Doctors Practice
Digital Marketing Strategy: Family Doctors Practice
Introduction
The digital marketing technology is an important new medium of communication between the consumers and the producers to market their products (Edelman 2010). The digital marketing is a new medium that use different mediums of marketing ...
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CLARION HOTEL
Clarion Hotel
Clarion Hotel
Introduction
The paper aims to focus on one strategic marketing problem faced by Clarion Hotel. The main issue that Clarion hotel was facing was through its sales program. As Clarion hotel is one of the brands of Choice Hotels Ltd, therefore the competition is very high. To ...