SERVICE SECTOR MARKETING

Service Sector Marketing



Service Sector Marketing

Question 1

Professional football is an excellent training ground for business because the competition is highly structured and the results are easily measured. The organization of the clubs participating in the big leagues has turned up to a complex design and competitive business world. In the case of the United Kingdom, in the nineties, this business was estimated at one billion pounds sterling in the world that figure is extended to 160 billion dollars (Lovelock, Wirtz, 2011, p. 63-71). There are very few businesses that show potential for many benefits such as football, both in economic terms and the influence that exists between the number of games won and lost by a team, trophies and championships achieved. These results are intimately connected with economic performance sports (Northcroft, Jonathan, 2006, p. 8). This situation is clearly in the case of the football team and an international benchmark for excellence: Manchester United. The Manchester United Football Club has its roots in a club called Newton Heath LYR, founded in 1878. In 1902 adopted the current name after a capital contribution of its partners meet the growing needs of funding generated by the activity. It reached its first championship in the Premiership in 1908 in a match played against Liverpool at Old Trafford (Northcroft, Jonathan, 2006, p. 8).

Since then, the Manchester United has been the most successful club in the Premiership and has had notable players: Duncan Edwards, Bobby Charlton, George Best, Eric Cantona, Ryan Giggs, David Beckham, Veron JR Argentinian and Cristiano Ronaldo (Cass, Bob, 2007, p. 8). All backed by 14 million fans in the UK and over 50 million worldwide. In the season 2007/2008, the club owned by American tycoon Malcolm Glazer was champion of the Premier League and Champions League. While economic data from last season have not been made public, it did fire the club's income, public assistance both to the field as marketing of television rights (Lovelock, Gummesson, 2004, p. 20-41). In fact, according to recent data, the Manchester team and increased its turnover in the season 2006/2007, 21%, to 245 million pounds (323 million), and multiplied their profits. The English club reached, in this same period, gross operating income (EBITDA) of 79.8 million pounds (105 million euros), 72%, and pretax profit of 59 million pounds (78 million euros), double that of last season 2005/2006. For these data, the club is considered "the richest in the world" (Cass, Bob, 2007, p. 8).

It is proved that the economic result accompanies athletic success. Analyzing this fact from the standpoint of the players and coaching staff responsible, the intention of signing such professionals in exchange for higher wages is to improve your athletic performance. The club consists of a by a board of 9 directors, of which 3 make up the executive committee. The internal organization is similar to a commercial enterprise services (Lovelock, Wirtz, 2011, p. 14). The structure is divided into various departments such as marketing, sales and promotion, finance department, other ...