Focus Group

Focus Group

The Focus Group is a technique that focuses on the plurality of responses from a group of people, and is defined as a qualitative research technique aimed at obtaining data through perception, feelings, attitudes and opinions of groups of people.

Authors note that this qualitative technique tries to understand the meanings that subjects shared and expressed through language. Meanwhile, authors note that the focus group is predominantly a practical purpose that seeks to gather as much information as possible about a definite subject. It also mentions, that stimulates the creativity of the participants and creates a feeling of co-participation ...