FOCUS GROUP

Focus Group

Focus Group

The focus group is a type of group interview. If there's no group, there is no focus group. The social, semi-public nature of the methodology shapes the data and the purposes that it serves. In a focus Group session, conversation among Participants results in data that are “talk.”

Focus group shares features with other qualitative approaches to research. However, focus group methodology is not interchangeable with the others. Knowing the commonalties, however, allows educators to choose wisely. If a client wants the educator to provide leadership for a focus group, but conditions are wrong, they may be ...