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Marketing
Marketing
Product Mix
In today's fast moving and competitive world, it is essential for a company to diversify its product range in order to fulfill consumer needs. Catering to a larger consumer base is the key to attainting maximum market share. A product mix, also known as product assortment, lets a business ...
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Marketing Cases
Marketing Cases
AFTER THE RUSH: WHAT'S NEXT FOR RED BULL
Introduction
Red Bull was founded in 1987 by Dietrich Mateschitz who got inspired by the functional drinks from the Far East. He made some changes in the formula of pre-existing energy drink (Krating Daeing from Thailand) and came up with a new ...
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ASSIGNMENT
The role of the Client's Quantity Surveyor within the construction industry in comparison to the Contractors Quantity Surveyor
The role of the Client's Quantity Surveyor within the construction industry in comparison to the Contractors Quantity Surveyor
Introduction
This paper describes and explains the role of Client and Contractor's Quantity Surveyor role ...
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Contributions of ICT to Business Institutions
Introduction1
Discussion2
Contributions of ICT to Educational institutes:5
Case Study:9
Conclusion14
Contributions of ICT to Business Institutions
Introduction
Information and communication technologies (ICT) have changed several aspects of the way we live. In the past 20 years, ICT has changed the procedures and practices of almost all forms of businesses. The way ...
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Case-Business Ethics
Case-Business Ethics
Question#1
Efficacy of Monsanto's Ethical Culture
Yes, it does. Ethical culture means to assert the supreme importance of the ethical factor in all relations of life, personal, social, national, and international, apart from any theological or metaphysical considerations (Encyclopaedia, 2013). Yet on the other side, Monsanto seems to be ...
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Medical Center of Southern Indiana
Medical Center of Southern Indiana
Introduction
This paper intends to discuss the history, internal strengths and weaknesses, external environment, SWOT Analysis, corporate strategy, business strategy, structure and control or the Medical Center of Southern Indiana. The purpose of this paper is to elaborate the significance of ...
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Nike-Case Study
Nike-Case Study
Nike's Failure to Address Corporate Social Responsibility Early
Corporate sustainable development, corporate sustainability, and corporate citizenship are frequently overlapped with the term corporate social responsibility. Lack of Overseas operations of Nike was the main reason due to which it failed to address the corporate social responsibility. Earlier ...
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Interpersonal Communication
Interpersonal Communication
Introduction
Today, it has been important for societies to address social issues because they would not be resolved until they are addressed. In this paper, we are going to discuss one of the major social policy issue (Gang Rape) with reference of the recent case of India effectively ...
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Organisation Behaviour
Organisation Behaviour: City College
Introduction1
Discussion1
1.1 Compare and Contrast Different Organisational Culture and Structure1
1.2 Impact of Organisational Culture and Structure on Business Performance3
1.3 Factors alter Behaviours at Workplace4
2.1 Effectiveness of Different Styles of Leadership in Different Organisations4
2.2 Organisational Theories underpin Management Practices6
2.3 Different Approaches to Management6
3.1 Leadership and Motivation during Change8
3.2 ...
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HERITAGE AND CULTURE
TASK 3 Understanding roles, responsibilities and ownership in the heritage and cultural industry
TASK 3 Understanding roles, responsibilities and ownership in the heritage and cultural industry
Introduction
Many years ago, a blueprint had been adopted by tourism organizations which later became a part of their agenda in the travel industry. Realizing ...