MANAGING COMMUNICATION

Managing Communication, Knowledge and Information

Managing Communication

What Is Retailing and Retail Business

It is true that starting up a new venture in demanding, challenging and rewarding as well. There are many individuals want to start their business in retail industry. Although is rewarding and profitable business but it consider to be more difficult and challenging. Individuals want to start some new unique idea to execute their business.

The term retailing has a broad meaning it self. All the procedures related to or involved in selling services and goods directly to the final end customers for their personal home base usage not for business use. Retailers are those individual who primary job is to sell products as retail goods.

Types f Retailers

Globally retail businesses are on their peak time. This retail business are become more widely business. This is quite easy to manage to have a retail store. There are different types of retailers operating world wide.

Specialty stores.

Departmental stores.

Supermarkets.

Discount stores

Convenience stores.

Off price retailers.

Superstores.

Now there is a need for retail businessmen to find a best way to shop their product which is visible to their customers and access to them is very easy. As we all know that this is the era of technology and innovation many businesses are using the internet technology to sell their product online and have no visible store exist any where in the world but they earn maximum profit online. (Future directions of retailing, 2012, pp n.d)

Bricks and Mortar Operations Vs Online Operations

As we discussed it earlier that it is an era of technology and innovation. Entrepreneurs are more up for the online stores rather to build the any outlet any where.

Online retail outlet stores is just like a normal outlet store but the difference is that they work and sell the product online via internet portals and using credit card facilities. Online stores are use as a proper business channel. On the other hand bricks and mortar outlet stores are the real outlet stores having their own location and building. They use to sell product while show case then using dummies in their shops where customers can easily touch and feel the product before purchase.

Issues and Recommendations for Online Outlet and The Retail Stores Owner

Online outlet stores are very cheap to establish. They need a website design with attractive features and easy utilities for the customer ...