CONSUMER BEHAVIOR CONCEPTS

Consumer Behavior Concepts

Consumer Behavior Concepts

Five important Customer Behavior Concepts

Identifying and Selecting Target Markets

Identifying & Selecting Market Segments

Who makes the buying decision?

Who influences the buying decision?

What motivates the buyers and people of influence to take action?

Consumer behavior is study of when, why, how and where people want to or not buy the product. That mixes elements of psychology, sociology, social anthropology and economics. It's about understanding buyer's decision making process, both individually and in groups. Studies characteristics of individual consumers, such as demographic and behavioral variables in an attempt to understand people with their needs. It also ...