[Consumer behavior towards new and improved products: Comparative analysis on UK and US]

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Acknowledgement

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible (Beasley, 1987).

DECLARATION

I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University (Beasley, 1987).

Signed __________________ Date _________________

Abstract

The paper focuses on attitudes and behavior on the concept of the consumer's buying behavior towards new products, different consumers have got different decision making process. The buyer's ultimate goal is to buy the product of qualitative, quantitative with low/best affordable price. In order to identify different kinds of consumer's behavior towards buying of different new brands. I have carried out buying behavior of youth and different kind of consumer behavior models, literature and theory of consumer behavior. The research design was based upon a review and synthesis of the academic literature and car data, which helped identify (1) theoretical concepts and hypotheses appropriate for this study, and which also developed (2) a working definition of luxury cars for the selection of samples and research methodology for this study. Methods of qualitative data collection included observation, focus groups, and face-to-face interviews, which was content analysed. The quantitative data collection was by questionnaire survey in the UK and US, which, after elementary statistical analysis, was factor, and discriminant analysed. However, the UK data did not lend itself to principal component or discriminant analysis, since the questionnaire was modified to facilitate co-operation of British respondents. For the UK, simple statistical analysis and a test of significance for differences in percentage of respondents selecting the key attributes of their own marquee were conducted.

Table of Content

Chapter 1: Introduction6

Background6

Purpose of the Study6

Chapter 2: Literature Review7

The Buying Decision Process7

Theoretical Frame Work8

Consumer Behavior Models8

Chapter 3: Methodology10

Exploratory Research Using Qualitative Data Collection and Analysis10

Qualitative Research Techniques11

Observation11

Focus Groups12

Face-to-Face Interviews12

Analysis of Qualitative Data12

References14

Chapter 1: Introduction

Background

Consumer has been elated with the kind of reception; they are getting from various companies these days. The reason behind a drastic change in consumer behavior is because the consumer is no more treated as a hire purchaser but, he is treated as the decider of the company's fortune. Companies or marketers cannot hire any fortuneteller to guess the consumer's attitude. Guessing or measuring the consumers attitude is not a cake walk but this is because predicting consumers attitude is as tough as predicting consumer's mind. Consumers are continuously choosing among the various products though they are not aware of the products and usage, even though they are intentionally purchasing the various new brands without any knowledge about the new products, furthermore if new company enters into the market, for every consumer it is very difficult to understand the features of the news products and this makes confusion among the consumers to obtain ...