Comparison of Consumer Behavior towards Soya bean products in UK and Indian Markets

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ACKNOWLEDGEMENT

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

DECLARATION

I [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

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ABSTRACT

Consumer behavior is a complex pattern which provides a sophisticated understanding to the marketing researchers. Today, soya is one of the major crops worldwide. Although it is grown in 47 countries and is particularly important for Latin America and China, the United States remains the country where the soybean is the most cultivated. This study is based on the use of soya bean products in UK and India. Soybeans has meant a great revolution in the productive and commercial global food chain from the seventies to be both the main source of vegetable protein for animal feed in intensive farming systems as well as providing food oils human.

TABLE OF CONTENTS

ACKNOWLEDGEMENTii

DECLARATIONiii

ABSTRACTiv

CHAPTER NO 1: INTRODUCTION1

Background of the study1

Myth associated with Soya4

Aims and Objectives of the study6

Research Questions6

Significance of the study7

Conclusion8

REFERENCES10

CHAPTER NO 1: INTRODUCTION

Background of the study

The concept of the behavior refers to the act or the reaction obtained from the individual on his actions toward a particular person or something specific. Of this concept, we find that consumer behavior is in fact a group of the behavior of s integrated which enables the consumer in the final procurement decision-making and the use of commodity and disposal after the achievement of the proportion of saturation, which was sought and we will address consumer behavior (Drake, 2001, pp.393). It refers to environmental factors that is taken by the individual consumer or the organization into account during the decision to buy a particular product or collection of a specific service, as the latter is the individual element cannot separate himself from his environment, or even whether the natural environment or the social environment which they live. Consumer behavior is determined this concept through several attempts, it refers to the study of consumer yen when they exchange anything of value of the commodity or service that satisfy their needs, it means the behavior carried out by the consumer to meet the desires and requests of the alternatives on the market and includes all of the selection, allocation time to buy, think and make money.

Consumer behavior consists of feelings, ideas, actions and experiences of consumers along with the additional factors related to the environment which include process, commends and ads. Furthermore, consumer behavior is a dynamic process which includes ideas which are continuously changing, perceptions and activities of individuals as a group or as an individual. Consumer's response to the different marketing strategies is the most important questions which are to be answered. Consumer behavior is a complex pattern ...