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TRADITIONAL ADVERTISING
Traditional Advertising
Traditional Advertising
Introduction
As far as digital advertising is concerned, there are a number of drawbacks which necessitate the companies to rely on traditional advertising. Some of the disadvantages are so strong that they cannot be ignored and need to be rectified. Few of those drawbacks are related ...
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PEACE WITH BEAUTY
Peace with beauty; Dove
Peace with beauty [Dove]
The advertisement included multi-ethnic girls were directly to the public discontent. E-mail, reading, interpretation of the girl's face, his desire to be fair, not like her freckles, fear, which is fat, think she is ugly. While this indicator is much less as ...
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WESTERN TRADITION
How a western tradition in art and/or photography has influenced the visual aspects?
How a western tradition in art and/or photography has influenced the visual aspects?
The western tradition in art and photography has influenced the visual aspects of contemporary consumer culture. The aspects of visual culture includes such as photography, ...
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NEW MEDIA DESIGN
New Media Design
Introduction
The mobile is one of the most popular media channels and fastest growing in the world, necessitating the need for reliable measures in social media. Mobile phones have had a rapid hyper social ownership, even among most disadvantaged. Who can deny? They sound all ...
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INTRODUCTION TO COMMERCIAL BUILDING
Introduction to commercial buildings
Introduction to commercial buildings
Pre-Georgian Monuments Churchyards have often been used for burial for many centuries: few places can boast of such continuity of use, or of such historical importance. Medieval churchyard memorials and early post-Reformation outdoor tombs are extremely rare: exceptions such ...
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Article Review
Article Review
Introduction
The article “How to Get Attention In a New-Media World' by Gwendolyn Bounds, describes the advertising strategies for the small business owners. The small businesses have certain unique characteristics, which significantly alter their advertising campaigns. Unlike the corporate giants and big businesses the small business usually run on ...
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Taglines for Victorinox
Name of Institution]Victorinox - Swiss Army Knives and much more
Victorinox Swiss Army knives are an icon of quality and now almost, synonymous with Switzerland. The product was founded by Karl Elsener in 1884 when he opened a cutler's factory to supply Army Knives to the Swiss Army.
In the ...
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Effects of Advertising of Fast Food
Effects of Advertising of Fast Food
Techniques Used in Effective Advertising
A variety of advertising techniques are used by the advertisers for creating some effective advertisements. Some of the effective techniques for advertising Fast Food include:
Basic Appeals
Attention grabbing Headlines
Slogans
Testimonials
Product Characters
Comparison of Products
Repetition
Basic Appeals
Biological
Focus on the basic needs ...
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SAATCHI SAATCHI
Saatchi Saatchi
Saatchi Saatchi
Introduction
A communication agency is responsible for guiding all business, community, association in the development of its communication internally and externally: internally to staff unite the goals of the business external to "promote the image" of the company with the public, external partners, suppliers, etc.
Branches
Saatchi & ...