SAATCHI SAATCHI

Saatchi Saatchi



Saatchi Saatchi

Introduction

A communication agency is responsible for guiding all business, community, association in the development of its communication internally and externally: internally to staff unite the goals of the business external to "promote the image" of the company with the public, external partners, suppliers, etc.

Branches

Saatchi & Saatchi is a global advertising agency, founded in London in the United Kingdom, with offices in more than 80 countries around the world, with headquarters in New York in the United States. It is considered to be one of the biggest names in British advertising industry and the most influential agency in the world. The London office of the firm is located on Charlotte Street and has its own pub, which is a reference to a famous first Saatchi advertising on contraception.

Ownership

Saatchi & Saatchi was founded by brothers Maurice (now Lord Saatchi) and Charles Saatchi in 1970 in London. In its early years, the agency has been recognized as the most creative agency in London and employed people who later became big names in the advertising industry. In 1995 Saatchi brothers left the company and formed a separate agency M & C Saatchi. In the same year, the company joined the Cordiant Communications Group. In 1997 the company entered a new phase of its activity when it officially removed the adjective "advertising" from its name. This was due to the management of Kevin Roberts, who called the agency "business ideas". In 2007 year Saatchi & Saatchi partnered with its sister agency Fallon creating a new alliance Saatchi & Saatchi Fallon (Fallon, 1989).

The agency has offices in 84 countries with 134 offices and employs approximately 7,000 people worldwide. Worldwide Chairman is Bob Sealer; Kevin Roberts is the CEO and Bob Isherwood, Worldwide Creative Director. The German headquarters in Frankfurt. Its customers in include T-Mobile, Procter & Gamble, Toyota, and Emirates. The brothers Maurice and Charles Saatchi founded the company in 1970 in the UK. They set up today, influential people like Tim Bell (Bell Pottinger Public Affairs) and Martin Sorrell (WPP Group).

Brief History of the Agency

With the campaign “Labor is not working "they wore in 1979 election victory of Margaret Thatcher at. After that they began to exchange for large purchases to use, where they paid for half the usual bar and the other in 10-year rates of future profits. In this way they acquired in the U.S. During 1986 turned Saatchi & Saatchi to U.S. $ 1 billion to acquire another 37 companies. With them they had 18,000 employees at 500 locations in 65 countries. The founders moved slowly back from the operating business, with Maurice Saatchi his preferred clients British Airways, Mars and Procter & Gamble oversaw further and his brother Charles is one of the largest collections of modern art, bought together (Saatchi and Saatchi, 2011).

Starting with the need of the brothers for the English Midland Bank in the amount of 77 billion U.S. $ in 1987, the company was facing bankruptcy several ...