Effects of Advertising of Fast Food

Effects of Advertising of Fast Food

Techniques Used in Effective Advertising

A variety of advertising techniques are used by the advertisers for creating some effective advertisements. Some of the effective techniques for advertising Fast Food include:

Basic Appeals

Attention grabbing Headlines

Slogans

Testimonials

Product Characters

Comparison of Products

Repetition

Basic Appeals

Biological

Focus on the basic needs of the consumers for their security and health.

Emotional

Focus on the emotions and feelings of the consumers e.g. pride, love, romance.

Rational

Focus on the abilities of reasoning of the consumers e.g. convenience, cost, and safety.

Social

Focus on the ways by which the social pressures persuade the behaviors of consumers e.g. fashion, odor, acne, weight.

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