BUSINESS PROPOSAL

Business Proposal

Executive Summary

This is a business plan to open a new restaurant in Fulham, London. Kenneth Dining Inn will be a sole proprietor business. This new restaurant will serve around 100 customers at a time with quality food, along with an excellent ambiance to enhance the overall experience of customer. The mission statement of Kenneth Dining Inn will be to surpass the expectations of customers in all respects through offering great ambiance to its customers, as well as to offer high-quality food along with a wonderful experience at reasonable prices.

Nowadays, UK restaurant industry become highly competitive as competitors provide great focused on differentiation and competitive advantage. Fulham is an excellent location to open a food restaurant as it is one of the 35 centres in London, with 182,400 population. UK Restaurant Industry is divided into three segments: casual dining restaurants, pub restaurants and quick service restaurants. The UK restaurant industry is highly innovative; in terms of cuisine, venues, decor and dishes are rapidly and continuously changing, as owners of restaurant make efforts to keep dynamism and compete in a competitive market. Government initiatives and rising consumer health awareness forced many restaurants to revise their label and menu nutritional content.

Kenneth Dining Inn will not only offer a quality food but will also provide amazing experience to its customers. All customers will get customer service that will facilitate in retaining customer. The menu of the restaurant will offer a range of healthy, simple and fast food items, and are divided into three main sections: menu of family dining and menu of fine dining. The competitive advantage of Kenneth Dining Inn will be serving great food, along with overall dining experience and pleasure for the customers.

In order to attract and gain the potential customer, Kenneth Dining Inn will employ several marketing strategies, such as the grand opening, email marketing, social media, online reviews, get involved in the community and custom banners. Kenneth Dining Inn's central (Texas Midwest) theme will be the basis for a marketing program and will be advertised on the yellow pages, posters, and through newspaper advertising and radio.

Kenneth Dining Inn will be opened between 7:00 am to 12:00 am while during the busy summer season, the hours can be extended. This restaurant will enforce policies for routine operations to make sure efficient, smooth operation together with increased employee accountability. In addition, Kenneth Dining Inn will employ suppliers of the current operations with the option for future savings and volume discounts on inventory and supplies.

Technology has almost impacted all businesses across the world, and restaurant industry is no exception. Kenneth Dining Inn in order to compete in an effective manner will install and fit in following technologies in their operations, which include touch screen food vendors, tablet restaurant management, LED alert systems and webcam-enabled monitoring.

Moreover, to start a new business is not easy and will incur huge amount of finances. To set up a new restaurant, Kenneth Dining Inn will initial require an investment of ...