CEREAL BUSINESS PROPOSAL

Cereal Business Proposal

Cereal Business Proposal

New cereal intends to leverage its locational advantage to create higher profits that will in turn fuel marketing efforts. However, the larger firms have comprehensive national marketing strategies that draw in hundreds of customers per week. new cereal's answer to this is to promote its local flavor and cuisine and draw in those individuals who see fast food as unhealthy and of low quality. Therefore the owner of new cereal believes that there is significant opportunity to gain local market share.

Sales Literature

Our main sales literature will consist of flyers sent though the mail, and promotional advertisements offered to local businesses.

Future Products and Services

We have these main markets:

Children and mothers. Furthermore, New cereali will cater to the growing trend of middle-class professionals who seek a differing cuisine than that of the established food chains.

Target Market Segment Strategy

For the business market we need to focus on specific companies with specific opportunities (Siegel, 1993, 21-29). For individuals we need to lever off word-of-mouth recommendations, probably depending on business customers.

The business market has the potential of providing large volume sales to the company during the peak hours of 7 a.m. to 12 p.m., both through small groups of business people visiting new cereal and delivery orders. For the business market, the company plans to do specific target marketing through flyers, business discounts, billboards, and creating a record of fast delivery. For the individual groups seeking breakfast or cereal downtown, or take-home meals, it is necessary for the company to build an effective word-of-mouth marketing strategy (Siegel, 1993, 21-29). The company will do this slowly, realizing that much of this will grow from its business market. The company is also planning on doing a number of joint marketing efforts with other local companies such as the production and distribution ...