The growth of ready meals in the UK and other European countries, led to the development of a network of suppliers of chilled ready-made products - includes a network of manufacturers, warehouses and retail and transport systems for these networks. High-fiber cereal in individual portions, fortified beverages, energy bars and salad dressings are just some examples of ready-to-eat products, which are healthy and already exist in the market and allow the needs of consumers.
According to British researchers, ready meals market is waiting for active development. In the 1980s, the amount of time a resident of the United Kingdom took for cooking was 60 minutes. Currently, this figure stands at 20 minutes, and it continues to decline. Representatives of the half of households of Great Britain are not used to cook food at home. The consumers use the RTE food by seeing the labels on its packaging. The labels influence the purchasing decision of the RTE foods by the consumers.
The reason behind choosing this topic for research study is because consumers are under stress and short time trying to find a food that is more nutritious and healthy. Dieting is only part of the whole concept of being a healthy person, so consumers do not want to be given dietary advice, but looking to have and follow a healthy lifestyle and fits your busy life.
Research Problem
The ready-to-eat-food market is growing at a fast pace. This has led the potential consumers to raise concerns regarding the quality of the food and its packaging process. Ready to eat foods also pose more challenges for producers, since they demand a more complex value chain, better development of new products tailored to consumer trends, new methods of processing and packaging need to implement a system appropriate distribution to smaller containers, storage conditions, development of a new type of outlets, among other issues (Kittler, 2008).
Research Questions
Following are the research questions which will be answered in this research.
What are the health issues causes by ready to eat food consumption?
What are the reasons behind consuming the ready to eat foods rather than homemade food?
Food labels help consumers to reduce the food borne illness?
Literature Review
When it comes to food, British consumers want it all. In particular, they want variety and flavor of savory restaurant fare without the considerable financial commitment typical when dining out. According to the report, the solution has been to bring food back home after spending decades of doing the opposite by finding cheaper, delicious cuisine to food prepared and ready to eat in local supermarkets. Manufacturers of ready-to-eat-foods believe that this segment is a revolution in food culture and designate their product has a great future. British society is becoming more like Western-style consumer society, so the expectations and forecasts of the Russian manufacturers seem quite reasonable (Bjorklund, 2006).
To develop the most effective strategy for communication about the health risks problems which are associated with unsafe ready to eat ...