CEREAL AISLE ANALYSIS

Cereal Aisle Analysis

Cereal Aisle Analysis

To: Eric Hutchison

From: Melanie Mayers

Date: ---------------

Subject: Cereal Aisle Analysis

Introduction

This paper is based on an observational report with regards to the marketing of breakfast cereal. In due course, I visited Publix, a well-established grocery store in Atlanta, GA, on August 18, 2010 and it took me hardly half an hour from 4:00 to 4:30 to have a good look at the items (especially breakfast cereals) being sold there. It was nice to see that there was a good variety of cereals available in the store.

Summary

The breakfast cereal market has experienced inflation as product charges have soared. ...