“SEGMENTATION AT THE GROCERY STORE AND CHALLENGES OF MARKETING IN A THIRD WORLD COUNTRY

“Segmentation at the Grocery Store and challenges of marketing in a third World Country



“Segmentation at the Grocery Store and challenges of marketing in a third World Country

 

In order to analyze the segmentation in grocery stores, I decided to visit Wal-Mart's and chose their baby food aisle to conduct my research. Being a large scale grocery store, it can easily be said that Wal-Mart has the kind of variety to offer that may be unheard of in smaller stores, and indeed it had aisles upon aisles of ...