Business Proposal: Changi Motor Hub



Executive Summary

The business concept is regarding development of an entertainment facility, which will satisfy the fans of motorsports, and also will be great destination for family outing and tourism. The motorsport facility will be located at the eastern tip of Singapore.

Mission of the business includes:

1.To develop state of the art Sport Facility

2.To provide best facilities to racing teams

3.To provide multiple entertainment avenues for general public

Venue Facilities include, the Racing Facilities, Entertainment Facilities, and Public Services. The major source of revenue for the business will be through sales of racing event tickets. The second primary source of revenue will be television and marketing rights. There are great opportunities to earn millions in revenue through this facility. Currently the facility can provide seating to 60,000 people. This capacity will be increased to 80,000 seats by the end of 2015. Our business model is dynamic and diversified, and due its effectiveness, our revenues will exceed the initial costs by the end of year 3.

Business Proposal: Changi Motor Hub

The Business Opportunity

Description of Opportunity

The business concept is regarding development of an entertainment facility, which will satisfy the fans of motorsports, and also will be great destination for family outing and tourism. The motorsport facility will not only provide state of the art facilities to teams, but it will also provide many entertaining concepts to attract millions of motorsport fans, as well as non-supporters. The project is named Changi Motor Hub. The USD 220 million projects will be one of its kinds sport and entertainment venue built in Singapore.

Location

The motorsport facility will be located at the eastern tip of Singapore.

Figure 1: Venue Location and Main Track Design

Value Proposition

This new proposed destination will provide a new venue of entertainment to the people of Singapore and fans around the world. The venue will attract millions of sport lovers as well as, non-lovers through the number of entertaining facilities. The facility will also contain public service facilities and business opportunities to small businessmen. This vision will be supported by the following identified missions of the business (Henry et.al, 2007).

To develop state of the art Sport Facility

To provide best facilities to racing teams

To provide multiple entertainment avenues for general public

Venue Facilities

Racing Facilities

Main Track to host F1 races, as well as, NASCAR events (3 kilometers)

Separate Track to host local motorsport events, and also to be used as a training track (2.2 Km)

An assembly hall with state of the art manufacturing, assembling, and pre-race preparation facilities

Racing Training Institute

Motorsport Museum and Exhibition Centre (Livesey, 2011).

Entertainment Facilities

Food Restaurants

Small Golf Club

Movie Theater

Shopping Mall

Public Services

Medical Clinic

Space for NGOs for community workshops

Green Park (GP-Festive)

Proposed Business Model

The Primary Business Model

The major source of revenue for the business will be through sales of racing event tickets. The Venue Management Team (VMT) will be responsible for arranging national and international events at Motorsport-Festive 1000. The VMT will also be responsible for selling tickets online, as well as, through local partnerships. Major ticket transactions will take place through an electronic system called e-Tickets, where ...