Would Electrolux's internationalization strategy be called multinational, global, multi-domestic or trans-national? Justify your answer



Would Electrolux's internationalization strategy be called multinational, global, multi-domestic or trans-national?

Electrolux's strategy is multinational in nature. The strategy was to grow through acquisitions and diversification. But that would take money, and in 1968, Electrolux sold its 38 percent share of the American Electrolux Corporation to Consolidated Foods. (Pitelis, Christos; Roger Sugden, 2000)

The purchase price was almost SEK 300 million kronor. It gave Electrolux enough capital to implement the new strategy. There were to be more than 200 acquisitions in the course of just over 20 years, ...