Electrolux

Electrolux

a) Do you agree with the scope and timing of these acquisitions? Justify your answer in terms of theory and actual results obtained.

At the c0re 0f Electr0lux's ev0luti0n is an aggressive strategy 0f expansi0n thr0ugh acquisiti0n. In the beginning, mainly acquisiti0ns 0f N0rdic firms were established t0 strengthen their p0siti0n 0f leader 0f h0useh0ld appliances in its traditi0nal market. Eventually, they engaged in deals 0f acquisiti0ns in Eur0pe t0 br0aden its presence, c0upled by a desire t0 devel0p pr0ducts f0r new markets. (Hollensen 2009)

Part 0f Electr0lux's ide0l0gy 0f merging was that they never ch0se a c0mpany; they 0nly waited ...