Electrolux

Electrolux

Q1

The chief executive of Electrolux Hans Straberg, had to face several dilemmas when he joined the company in 2002. The company's share in the stronghold markets such as America was depleting due to the fierce competition from the Asian manufacturers; who flooded the market with low priced products. The chief executive had to make strategic decisions in a quick manner, or the Asian manufacturers would have monopolized the markets, with their products. With the intent to become more responsive to the volatile consumer demands, Straberg implemented the policy of empowering the employees and increasing the communication between the functional departments. Instead ...