WHOLE FOODS

Whole Foods Case Study



Whole Foods Case Study

Introduction

The purpose of this paper is to discuss interpersonal communication. Communication is found in various aspects of life. How we communicate and converse in most cases makes up what other people think and observe of us. Interpersonal communication occurs between two people who are physically close.

The different forms of communication have different characteristics, different advantages and disadvantages and therefore are useful or useless depending on the objectives of those who use them. No one uses a commercial television channel to talk with a friend. When using social media is very difficult to know what was the reaction or the effect of the message. Today is a very clear difference between news media, which does not allow dialogue and interpersonal communication media facilitate it themselves.

Discuss how the basic interpersonal communication model that is presented in Figure 8.1 can be applied to the impersonal nature of an online forum.

An online meeting represents the essential factors of interpersonal communication. In such a scenario, the sender and the receiver both are present online. There is a two-way communication as there is interaction between a sender and receiver, although a delay in responding could alter the intent of the message received (Michael & McCuddy, 2008). In an online forum, it is difficult to know if the perceptual screens, the quality, accuracy, and clarity of the messages are received in the way intended. The online forum is impersonal, the transmission of thoughts is void of the important nonverbal elements of communication, and the intent could often be distorted based on the individual traits, experiences, and cultural differences of the communicators. Feedback usually occurs in an online forum, although it is not always and immediate response. Reflective listening, the skill of carefully listening to another person and repeating back to the speaker they heard message to correct any inaccuracies or misunderstandings is often a lost art in the online forums (Nelson/Quick, 2010).

How does defensive communication enter into this case?

Defensive communication is known as communication that can be insistent, aggressive, and irate, or submissive and diminishing. John Mackey used defensive communication in the online forum in the case of Whole Foods. Even Mackey's defenders described his comments as anonymous, boastful, provocative, and impulsive. The recipients of defensive communication often deliberately discard the intended message and are often invoked to retaliate with their own defensive mechanisms of communication. Defensive ...