Wholefood Company USA- Organic Food Company

by

Acknowledgement

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

Executive Summary

Whole Foods Markets, Inc is the largest retailer of natural products. The company sells natural and organic foods in more than 100 stores in the following categories: products, groceries, meat, poultry, seafood, bakery, prepared food, specialty (beer / wine / cheese), nutritional supplements, body care, products for Animals, flowers, household products and alternative pharmacies. WFMI has about 20,000 items of food and consumer goods all evaluation results show that it is difficult to justify the current stock price of food in total. Its historical revenue growth and profits are quite impressive and the company will continue to rise moderately. Nevertheless, we believe that its growth will be aligned with the long-term due to market saturation due to increased competition. We believe that this company is well managed, but we also believe that most current price the stock for future expansion capabilities are already included. We believe this company is well "buy" opportunity, if trade between $ 30 to $ 45 range as our estimate indicates. However, at its current market price of about $ 54, we recommend "hold".

Table of Contents

INTRODUCTION6

MISSION/EXTERNAL ANALYSIS7

THE VALUE CHAIN ANALYSIS8

PESTEL ANALYSIS9

POLITICAL9

ECONOMIC10

SOCIAL12

TECHNOLOGICAL12

ENVIRONMENTAL13

LEGAL14

PORTER'S FIVE FORCES ANALYSIS14

THREAT OF ALTERNATE GOODS AND SERVICES15

THREAT OF APPLICATION OF NEW COMPETITORS15

INTENSITY OF COMPARABLE RIVALRY16

BARGAINING POWER OF BUYERS16

BARGAINING POWER OF SUPPLIERS17

SWOT17

STRENGTHS17

STRONG INCOME GROWTH17

FOCUSED DEVELOPMENT STRATEGY18

WIDE MERCHANDISE PORTFOLIO19

WEAKNESSES19

WEAK WORLDWIDE OPERATIONS19

CONSERVATIVE ADVOCATING POLICY20

INCREASING RENTAL EXPENSES20

OPPORTUNITIES21

HIGHER DEMAND FOR ORGANIC PRODUCTS21

EXPANSION IN THE UK21

GROWTH IN PERSONAL MARK PRODUCTS22

THREATS23

INCREASING COMPETITION23

LABELING AND OTHER REGULATIONS24

SLOWDOWN IN THE US ECONOMY24

FINANCIAL ANALYSIS25

BALANCE SHEET25

INCOME STATEMENT26

STATEMENT OF STOCKHOLDERS' EQUITY26

CASH FLOW STATEMENT27

SEGMENT ANALYSIS27

SIGNIFICANT RATIO INVESTIGATION27

COMPARISONS TO GROCERY INDUSTRY27

COMPARISONS TO BEST IN RETAIL CLASS29

FORECASTING30

SALES30

GROSS MARGIN30

EBITDA31

EBIT31

WORKING CAPITAL31

CAPITAL EXPENDITURES32

INVESTMENT PROSPECTS: THE PRESENT OPENING32

RECENT HAPPENINGS32

REPORT POWERFUL FOURTH QUARTER OUTCOMES32

SET GOALS FOR FY 200332

CONTINUE TO OPEN NEW SHOPS33

WALL ROAD ANALYST INSIGHTS33

INCREASED AFFRAY33

CONSUMER SPENDING34

PRODUCT LIABILITY ASSERTIONS34

OVERVIEW OF CAPITAL MARKET DANGERS34

CATEGORY KILLER PREMIUM34

EMPLOYEE SUPPLY CHOICES35

BETA35

CONCLUSION35

REFERENCES38

Strategic Management

Introduction

Concern for the environment and consumer dissatisfaction with accepted food has directed in latest years to an increasing concern in organic agriculture and food. Turkey as a making territory may be in an exclusive place in Europe to exploit its likeness of a green unpolluted environment. These item agreements with the present rank of the organic food market in Turkey.

Key success factors they require to open in Turkey

The most influential communal component, which can be glimpsed as a decisive opening for Whole Foods in Turkey present Health Consciousness state.

Stopes and Woodward in the United Kingdom resolve that the market for organically made food has been mostly consumer led. They ascribe this concern to four anxieties held by consumers:

* Concern over wellbeing dangers leveraging consumers to buy foods which are seen or designated as healthy.

* The seen promise wellbeing risk affiliated with the utilisation of food additives utilised for preservation, tinting and type of flavor inside the food industry.

* Growing anxiety over the promise hazard of the residues of agro-chemicals utilised in the output of ...