LAWN EQUPMENT COMPANY

Market Grid And Segmentation Of A Lawn Equipment Company



Market Grid And Segmentation Of A Lawn Equipment Company

Introduction

Lawn equipments are used to cut and maintain the grass in the garden from growing out of bounds. Therefore, these equipments are very useful and have demand. Those having a garden in their homes, typically do the gardening work by themselves. For this mere purpose, the household users purchase these equipments and its demand increases due to this.

Discussion

What criteria a lawn equipment company uses in assessing the attractiveness of market segments? What sort of information is needed to fill in the market-product grid and allow the firm to make the target decision?

The criteria that a lawn equipment company uses in trying to assess the attractiveness of a market is based on assessing the situation of the place the business is to be started. In this assessment, the business tries to assess the number of commercial gardens, as well as, the household gardens that are located in the place where the business is to be started. Furthermore, the number of similar lawn equipment companies present in that area is also another factor that is looked at while starting such a business. The number of gardens present in that area plus the shortage of such companies prove to be the decisive factor in determining the attractiveness of the market (Chen, Gang, 2010). The information that the company requires in order to fill in the market-product grid and allow the firm to make the target decision includes the information related to the lawn equipment products that are already being used in the locality. This will allow the company to identify the products that they are going to offer, into different categories in the market grid, based on the collected information (Chen, Gang, 2010).

How a lawn ...