CURVES FITNESS CLUB

Curves Fitness Club

Executive Summary The purpose of this report is to outline a strategic business plan for Curves Fitness Club. We will provide a strategic direction for Curves Fitness Club, as well as an implementation strategy and action plan. The Fitness industry is very competitive, due to number of levels which a store can operate at. Curves Fitness Club will be in the middle range of this market, specializing in health and Fitness. However, they will have a number of strengths which differentiate Curves Fitness Club from their competitors. The main strength will be their customer focus, and this would be stated in their mission statement. Curves Fitness Club will be in a good position financially, which will allow them to expand and grow.

Curves Women's Health ClubCurves women's health club is a business which is primarily based on improving women's health and fitness. The founder of this club, has felt the difference of regular exercise. That was the main reason for her to open a new door in the world of women fitness. They realized that women felt intimidated to exercise in a mixed gym and she decided she needs to do something about it. It is based in Houston Texas and is being considered to be bought out and merged. The entrepreneur wanted the club as a sanctuary to work out in a relaxed environment and enjoy regular exercise. Since the establishment of this health club it has grown dramatically and is a large organization with over 800 members and staff trained to help every one of them to reach their goal.In examining Curves Women's Health Club and working on the concerns about the expansion and direction the business is heading, as well as its viability in the long run, it has became evident through the various analysis that the women's health gymnasium can have a positive impact the critical performance variables or measurements can be based on a balanced scorecard approach in which each service can be evaluated on such things as profitability, resources employed, customer satisfaction, cleanliness, speed, quality, employee development and training, etc. By assessing these measurements on a normal cornerstone, management will be able to assess not only what desires improvement, but furthermore what services it's supplying effectively (David, F., 2003).

Venture

Acquiring the Curves Fitness Club will yield a very wide range of benefits for the entrepreneur. We know that the club has a very large clientele. We also know that the people of Texas place enormous emphasis on fitness. The women in Texas are also very conscious about their weight and fitness. The eating habits of the people in Texas make them an ideal target market for a health and fitness club. The acquisition of this new facility will be a factor that will boost the current revenues by employing appropriate marketing strategies and strategic growth plans. Curves Fitness Club will emerge as one of the leading institutions in the country which caters specifically to women and ...