BodyArt Fitness Club Business Plan

BodyArt Fitness Club Business Plan



Executive Summary

The purpose of this report is to outline a strategic plan for BodyArt Fitness Club. We will provide a strategic direction for BodyArt Fitness Club, as well as an implementation strategy and action plan. The Fitness industry is very competitive, due to number of levels which a store can operate at. BodyArt Fitness Club will be in the middle range of this market, specialising in health and Fitness. However, they will have a number of strengths which differentiate BodyArt Fitness Club from their competitors. The main strength will be their customer focus, and this would be stated in their mission statement. BodyArt Fitness Club will be in a good position financially, which will allow them to expand and grow. A strategy will be outlined at each level for BodyArt Fitness Club. The strategies we recommend are: concentration on a single industry, differentiation, customer focus, and a trans-national strategy. To enable BodyArt Fitness Club to achieve these strategies, an implementation plan has also been developed. The strategies, alongside the implementation plan.

Table of Content

INTRODUCTION4

THE HEALTH CLUB5

Mission5

Objectives5

Health Club Summary6

Health club Ownership6

START-UP SUMMARY6

Start-up Funding9

Market Size13

STRATEGY AND IMPLEMENTATION SUMMARY14

Marketing Strategy14

SWOT ANALYSIS15

Strengths15

Weaknesses16

Opportunities16

Threats17

Pricing Strategy18

Promotion Strategy18

Internet Strategy20

Sales Strategy20

Sales Forecast21

Exit Strategy21

MANAGEMENT SUMMARY22

Organizational Structure22

Management Team22

BODYART FITNESS CLUB MANAGEMENT OPERATIONS24

Management Team Gaps26

PERSONNEL PLAN26

FINANCIAL PLAN26

Important Assumptions27

Key Financial Indicators27

Break-even Analysis28

Projected Profit and Loss29

Projected Cash Flow30

Projected Balance Sheet31

Business Ratios31

CONCLUSION33

REFERENCES35

BIBLIOGRAPHY37

Introduction

BodyArt Fitness Club will serve UAE women and children, aiding them to become more productive, while decreasing their general costs with innovative wellness programs and strategies.  Our business is based on two simple facts: 

1.  Healthy women and children are more productive than chronically ill women and children. 

2.  It costs less to avert injuries or illnesses than to mend them after they occur.

By aiding women and young children change their demeanour patterns and choose more healthy lifestyles, CF will lesser area' wellbeing care expenditures, while raising user productivity. Health care expenditures will decrease due to decreased health insurance premiums, decreased absenteeism, decreased income rates, decreased user's compensation claims, decreased tardiness, shorter hospital stays, etc.  The state of wellbeing care crisis, connected with present demographic changes, threaten to not only exacerbate the crisis, but more distant breakdown user productivity as well. These environmental factors connected with the localized comparable situation signal a favorable unfastening in this market. We appear the time is right for BodyArt Fitness Club.

 

 The Health club

At BodyArt Fitness Club, we will join user productivity exactly to the wellbeing care issue. We accept as factual that accustomed approaches to the present wellbeing care crisis are misdirected. These accustomed efforts are what we call reactive--that is, they hold up until after the user has been stricken with illness or wound, and then yield for the necessary treatments. Our set about, which emphasizes avoidance and good wellbeing advancement, is much more proactive. 

 

Mission

BodyArt Fitness Club will be a wellbeing service that helps businesses and one-by-one users attain one of the greatest gifts of all--that of good health. Personal gains, such as sophisticated self-esteem and self-motivation, ...