BodyArt Fitness Club Business Plan

BodyArt Fitness Club Business Plan



Executive Summary

The purpose of this report is to outline a strategic plan for BodyArt Fitness Club. We will provide a strategic direction for BodyArt Fitness Club, as well as an implementation strategy and action plan. The Fitness industry is very competitive, due to number of levels which a store can operate at. BodyArt Fitness Club will be in the middle range of this market, specialising in health and Fitness. However, they will have a number of strengths which differentiate BodyArt Fitness Club from their competitors. The main strength will be their customer focus, and this would be stated in their mission statement. BodyArt Fitness Club will be in a good position financially, which will allow them to expand and grow. A strategy will be outlined at each level for BodyArt Fitness Club. The strategies we recommend are: concentration on a single industry, differentiation, customer focus, and a trans-national strategy. To enable BodyArt Fitness Club to achieve these strategies, an implementation plan has also been developed. The strategies, alongside the implementation plan.

Table of Content

INTRODUCTION4

THE HEALTH CLUB5

Mission5

Objectives5

Health club Summary6

Health club Ownership6

START-UP SUMMARY6

Start-up Funding9

Market Size13

STRATEGY AND IMPLEMENTATION SUMMARY14

Marketing Strategy14

SWOT ANALYSIS15

Strengths15

Weaknesses16

Opportunities17

Threats17

Pricing Strategy18

Promotion Strategy18

Internet Strategy20

Sales Strategy20

Sales Forecast21

Exit Strategy21

MANAGEMENT SUMMARY22

Organizational Structure22

Management Team23

BODYART FITNESS CLUB MANAGEMENT OPERATIONS24

Management Team Gaps26

PERSONNEL PLAN26

FINANCIAL PLAN26

Important Assumptions27

Key Financial Indicators27

Break-even Analysis28

Projected Profit and Loss29

Projected Cash Flow30

Projected Balance Sheet31

Business Ratios31

CONCLUSION33

REFERENCES35

BIBLIOGRAPHY37

BodyArt Fitness Club Business Plan

Introduction

BodyArt Fitness Club will serve UAE women and children, helping them to become more productive, while lowering their overall costs with innovative wellness programs and strategies.  Our business is based on two simple facts: 

Healthy women and children are more productive than chronically ill women and children. 

It costs less to prevent injuries or illnesses than to treat them after they occur.

By helping women and children change their behavior patterns and choose more healthy lifestyles, CF will lower area' health care expenditures, while raising user productivity. Health care expenditures will decrease due to reduced medical insurance premiums, reduced absenteeism, reduced turnover rates, reduced user's compensation claims, reduced tardiness, shorter hospital stays, etc.  The state of health care crisis, coupled with current demographic changes, threaten to not only exacerbate the crisis, but further erode user productivity as well. These environmental factors coupled with the local competitive situation signal a favorable opportunity in this market. We feel the time is right for BodyArt Fitness Club.

The Health club

At BodyArt Fitness Club, we will tie user productivity directly to the health care issue. We believe that traditional approaches to the current health care crisis are misdirected. These traditional efforts are what we call reactive--that is, they wait until after the user has been stricken with illness or injury, and then pay for the necessary treatments. Our approach, which emphasizes prevention and good health promotion, is much more proactive.

Mission

BodyArt Fitness Club will be a health service that helps businesses and individual users attain one of the greatest gifts of all--that of good health. Personal gains, such as improved self-esteem and self-motivation, combined with measurable benefits ...