H1: Marketing strategy is positively associated with market share.
H2: Marketing strategy is strongly associated with business units achieving its objectives.
H3: Marketing strategies are positively related to market performance.
The Research Process
The first step of any research is to identify a subject area of research and design a clear objective within it to do further study on that particular research (Mylor Blackmon, 2005).Secondly ,after getting secondary data from different source on a similar subject it has to be critically reviewed (Bryman, 2007). To carry out proper research an ideal person has to be defined, out of which, a sample has ...