Business proposal for SUBIC CHIC DIVERS

Table of contents

Executive Summaryiii

Business Description1

Business Opportunities1

Competitor analysis2

Scuba Tech Philippines2

Marketing Strategy2

Costing2

Pricing3

Sales projection3

Marketing Plan3

Segmentation3

Target market4

Positioning4

Marketing Mix4

Product4

Place4

Pricing4

Promotion4

SWOT Analysis5

Strengths5

Weaknesses5

Opportunities5

Threats5

Business Operations6

Operational function (environmental friendly)6

Lectures about the marine environment6

Services offered6

References8

Appendices10

Subic Chic Divers strategic goals and measures for the next 2 years10

Implementation plan Gant chart10

Executive Summary

Subic Chic Divers is a business that will focus on providing a vast pool of services and will endeavour to become the market leader in the scuba diving industry in Subic Bay, Philippines, offering affordable recreation, quality training, and the best customer service anyone can ask for at a solitary place. The service offered is high quality by highly trained management and instructors with international qualification. The point of differentiation of the business is that the services will be provided by attractive ladies, unlike any other business in the industry. Additionally, all products are environmentally safe, and utilize state of the art equipment. The dive centre will be the first to have the most expensive dive boat that none of the other centre provided, that offers functionality and performance. The company aims to target the male population, as 70% of divers are male according to PADI (Richardson, D. 1998, pp. 52). To cater to the target market, the company will be using sexual appeal on their website, and their marketing efforts to appeal to the market. The business in expected to be profitable in the first year, and requires an initial investment of £200,000.

Business Description

Subic Chic Divers will endeavour to become the market leader in the scuba diving industry in Subic Bay, Philippines, offering affordable recreation, quality training, and the best customer service anyone can ask for at a solitary place. In addition to this, the business offers an amazing workplace where the staff would love to work. Our credo: 'Customer - Staff - Environment' SCD will be the first dive centre in Subic Bay that will be run and managed by empowered women, who would like to take advantage of being the only women-run dive centre on attracting and retaining customers. The management of the business will be top notch, emphasising on quality leadership and management. It is owned and will be managed by Leya Copley a holder of a number of PADI, ANDI, SDI, SSI, and TDI certifications, and Fredna Tom a Master Instructor. Both Fredna and Leya are entrepreneurs, diving enthusiast and have a deep respect for the environment. Their commitment to provide an unforgettable diving experience drives them to launch SUBIC CHIC DIVERS. With all this in mind they share their love of the wonders that can only be found under the sea. Subic Chic DIVERS is founded on a necessity for a diving centre that not only caters to its people, but to its environment, as well.

Business Opportunities

Subic is a Philippine municipality in the province of Zambales. According to the census of 1 May 2000 it has 63,019 inhabitants in 13,882 households. Subic is the site of former U.S. military base at Subic Bay Naval Base, United ...