Week 5: Discussion



Week 5: Discussion

The fact that the results of the surveys play a significant role in the research , and are of immense importance it is essential to generate clear and valid survey questions. This not only enables the participants to stay more concise and relevant to the topic, but also leads to better results. In several cases, the questions are designed in a way which give dual meaning to the respondents, and create ambiguity while answering. It is necessary for the questions to be very clear and concrete, so the participants can easily respond to them.

There could several measures taken, in order to reduce the chances of error and uncertainty in the results. One way is to design the questionnaire in a way which automatically reduces the chances of error, and helps in providing better results. It is effective to use questions on a scale from 3-5, which would make it easier for the researcher to interpret the answers, and establish a result that is more accurate. Moreover, the questions need to be designed in a way which does not offend the participants, or somebody else in any way. The factor of reducing biasness in the survey would again lead to better results, as the participants would have positive impact. It is important for the questions to focus only on the concept, and do not deviate from the originality of the topic in any way. This would again enable in extracting results that are only related to the desired field. The questions must be short in length, so that the participants do not lose concentration or interest while going through the questions (Rea & Parker, 2012).

They nature of survey questions could be different depending on the nature of research, and have its advantages and disadvantages attached. ...