TOURISM

Tourism and Marketing Management

Tourism and Marketing Management

Introduction

Turkey has been earmarked as a top tourist destination of the world as yearly around 10 to 12 million tourists visit Turkey, It is ranked as 6th most popular tourist destination of the world when it comes to foreign tourists (Gallarza, 2012, p.147). It also earns major revenue from tourism as revenue is in the range of about $ 20 million. Even in Europe, it is ranked very highly as 4th ranked most coveted tourism venue. We will discuss how the tourism marketing has implications in Turkey.

Unit 1- Different Sectors of Tourism

There as many as 8 main sectors of tourism that are taken into the consideration

1. Food and Beverage

2. Accommodation

3. Attractions

4. Travel Trade

5. Adventure Tourism and Recreation

6. Transportation

7. Tourism Services

8. Events and Conferences

Foods and beverages are the ever growing industry (Gallarza, 2012, p.147); it includes the Kitchen services equipment or subsequent services. The majority of employs here is youth as they are the persons who are just starting their careers. Turkish cuisine has its distinct flavor and the marketing should be about the way tourists are made to discover their taste. Similarly, the training of the staff, albeit on the lower level is a challenge for the tourists marketer. Taking care of several ethnicities that visit Turkey should also be taken care of, specially the Islamic Tourism. In accommodation, taking care of the seasonal demands is the top most priority for the tourism manager (Gallarza, 2012, p.147). They must try to find the demand and just look to create and manage the Accommodation in that manner as it is a sector that creates great monetary value for the tourism industry. Most of the tourists are from Spain as far as Turkish tourism is concerned. Arab tourists are also on the rise, so they must look into the demographics.

There are many places as well in Turkey when we talk about the modern constructions as well as the historic sites are concerned. Developing the approach towards highlighting different aspects of the culture of history can be a great strategy towards creating an experience (Hjalager, 2010, p.12). The adventure tourism though does not seem to be a great strategy in Turkish Tourism. The transportation and all the locomotives should be in order to make sure that there are not many hassles for the tourism (Hjalager, 2010, p.12). Marketing is about creating value for the customers, which in case of tourism are tourists, so greatest emphases should be towards providing the value, so transportation; accommodation should be part of creating that experience (Hjalager, 2010, p.12).

Unit-2 Different Types of Tourism Organizations and Marketing

Tourism organizations are created to foster and look after the management and promotion of tourism. They work collaboratively and push towards common objectives (Cai et al, 2004, p.148). Most of them are Destination Based Organizations which constitutes of administrative bodies. There are private as well as public sector entities indulged in a partnership.

They have a very important role towards the ...