THESIS

Management Challenge/Manager as Investigator

By



ACKNOWLEDGEMENT

The researcher tends to identify this as the opportunity to value the efforts of the teachers for cultivating the ideas and formulating the first move in the context of this project. The researcher would take this opportunity to appreciate the hard work and the patience shown by the staff for providing the world class teaching and research facility as this project would have ceased to exist without their due support.

DECLARATION

I …………………substantiate that this research work acquiesced for evaluation is my own and is a construction of my words. Any part of this paper which tends to integrate the works of other authors in any comportment has been properly accredited.

Signed __________________ Date _________________

Table of Contents

ACKNOWLEDGEMENTII

DECLARATIONIII

CHAPTER 1: INTRODUCTION1

Background of the Study1

Definition of the Problem3

Aims and Objectives of the Research4

Research Question4

Research Hypothesis4

Structure of the thesis5

Significance of the Study6

Summary7

CHAPTER 2: LITERATURE REVIEW8

Hospital Information System8

Relationship Marketing9

Models12

Relationship Marketing Principles14

Relationship Marketing Concepts14

Quality of service15

Value15

Commitment and Loyalty16

Trust17

Relationship Marketing Bonding Levels17

Financial Bonds18

Social Bonds19

Structural Bonds19

Strategic Marketing20

Strategic Group21

Market Orientation24

Stakeholder-Focused Strategic Group26

SUMMARY28

CHAPTER 3: METHODOLOGY29

Introduction29

Method of Inquiry29

Research Approach30

Data Collection33

Data Screening34

Sampling Method35

Data Analysis35

Validity36

Ethical Consideration37

Protection of Human Subjects39

CHAPTER 4: ANALYSIS AND DISCUSSION41

Uniformity42

Relationship Marketing Deciphered43

Strategic Marketing Deciphered44

CHAPTER 5: RECOMMENDATIONS47

Future Research Efforts47

Limitations of Study48

REFERENCES53

APPENDIX56

Appendix A: Letter of Permission56

Appendix B: Consent form57

Appendix C: Demographic Information58

CHAPTER 1: INTRODUCTION

This chapter of the research tends to develop an understanding and identify the reasons for conducting a research onto the identified topic. However, in the context of this paper this chapter would inculcate the notions related to the significance of the Management challenge and the role it can play relating to Kameda Info-logics. Moreover, this chapter will inject the primary understanding of the subject in relation to Kameda Info-logics. The nomenclature of this chapter tends to stand on the bricks of background of the study, definition of the problem, aims and objectives of the research, research question, research hypothesis and the structure of the thesis. This chapter not only in this research tends to be of vital importance but in any other research tends to hold its significant ground. It tends to hold significant place solely due to the fact that it serves as the face of the research. The reader will be able to gauge the understanding of the subject through this chapter. The understanding injected in the mind of the reader in this chapter will allow him or her to further understand the related notions associated with the subject.

Background of the Study

Kameda Info-logics provide IT solutions to the healthcare industry. It was established in the year 2000 in Trivandrum, Kerala, India. It has presence in New Delhi, India Jeddah, Saudi Arabia and Tokyo, Japan. Kameda Info-logics is a company with a vision to develop world-class software products specializing in healthcare management. 'YASASII' is state of the art Healthcare Information System (HIS) software developed by Kameda Infologics. A breakthrough product in healthcare information system, that will enable the governors, managers and end-users to visualize the data matrix with transparency, in order to make the best decision in the shortest time, with least ...