[“The impact of grey markets on the international market pricing decision”]

by

ACKNOWLEDGEMENT

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

DECLARATION

I, [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

Signed __________________ Date _________________

ABSTRACT

Due to the increasing level of globalisation organisations have been able to expand their businesses beyond national boundaries to exploit opportunities in foreign markets. The objective of this research is to identify the strategies followed by MNC's and exporters when pricing standardised products in foreign markets. Specifically it attempts to identify the factors that influence the pricing strategy and their relevance in the increasingly globalised mobile phone industry. The research focuses on the pricing strategies used by American mobile phone companies within the Indian mobile phone market. The study will focus on analysing the past facts and procedures and identifying current trends that challenge these practices to identify possible future practices. It is expected that this study will contribute to the body of knowledge in the field of international marketing.

Table of Contents

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 3: METHODOLOGY1

Research Questions and Hypothesis1

Research methodology1

Search Technique5

Literature Search5

Additional Online searches7

Ethical Concerns7

Reliability/Dependability9

Validity10

Timescale11

Resources12

CHAPTER 4: DISCUSSION AND ANALYSIS13

Analysis13

For Manufacturers16

Discussion16

CHAPTER 5: CONCLUSION AND RECOMMENDATION19

Conclusion19

Recommendations20

REFERENCES21

APPENDIX22

CHAPTER 3: METHODOLOGY

Research Questions and Hypothesis

The study is conducted to answers the questions;

-What is the impact of grey markets; e-commerce and technological developments have on the pricing decision of American mobile phone manufacturers when conducting sales in the Indian market?

-What are the other ways of overcoming the effect of grey markets and information technology other than changing the pricing strategy?

The following are the Hypothesis created in this study;

-Hypothesis 1 = Grey markets and e-commerce has a significant effect on the level of sales and will prompt changes in the pricing strategy followed by firms when selling mobile phones in international markets.

-Hypothesis 2 = In the increasingly globalised world price standardization is the best option for the mobile phone industry to improve sales and retain consumer confidence.

Research methodology

Research Methodology is an essential part of any research. Research methodology is systematic way in which data is collected so research question can be answered. In simples word research methodology is plan that take researcher from setting up research question till finding answers to them.

This research is founded on the secondary data. The research encompasses the publications, articles and similar studies accessible on the internet. Keeping in view the approach taken in earlier studies the research began with a broad analysis of the existing literature. The findings & conclusions are based on the secondary data. The methodology used for the purpose of this research is based on the secondary data. This research is more or less based on the literature review & the conclusions are drawn on the basis of actual resources listed in the ...