PRICE ESCALATION IN INTERNATIONAL MARKETS

Price Escalation in International Markets

Price Escalation in International Markets

Introduction

Over the past 40 years the number of multinational corporations in the world's fourteen richest countries has gone from 7?000 to 24?000 (Alden? p. 6-7). While many companies have marketed internationally for years? more and more companies are looking to enter the arena of global competition.

In today's business world? often companies simply cannot stay domestic and expect to maintain and increase their markets. A company must initially decide if it is beneficial to go international? (Alden 2008) and then define its international marketing policies and objectives to create ...