Comparison of International Market

Comparison of International Market

Comparison of International Market

Introduction

In today's world where entrepreneurs and owning your own business is considered to be the latest fashion to acquire wealth and status we see a lot of new businesses launching every month and year but only few of them are able to maintain their position in the cutthroat competition and rivalry. Maintenance of the success of the business totally depends on the strategies a business owner adopts to operate it. Strategies are the nub that decides the success or failure of an organization. As we are aware of the fact that, the main purpose of operating or conducting a business is to earn a profit and to run the business in a lucrative way. In order to fulfil this main ambition of the business, managers totally and completely rely on the strategies that they devise. Strategies provide direction to the business. In order to formulate strategies, it is imperative for organizations to perform the analysis of environment. This analysis of environment causes its impact on the strategies. The aim of this paper is to conduct the environment analysis of an organization for two different markets.

Selected Organization

The core objective of this paper is to perform the external environment analysis of an organization in two different international markets. The selected organization for performing this analysis is Tesco.

About Tesco

Tesco came into existence in 1919. It was Jack Cohen's idea that gave rise to such a huge and gigantic organization. Tesco is involved in grocery and general merchandising retailing. Tesco is considered as the number three largest retailer in the world if we gauge its position in terms of revenue. First store of Tesco started its operation in 1929. Tesco is one of the companies that are listed in London Stock Exchange. Tesco has diversified both geographically and into areas such as retailing of books, clothing, electronics, furniture, finance, telecom and music download. Tesco is operating over 3,700 stores globally and employing over 440,000 people. Tesco operates in 13 countries outside the UK, Republic of Ireland, Hungary, Czech Republic, Slovakia, Turkey and Poland in Europe; China, Japan, Malaysia, South Korea, Thailand and India in Asia, and the U.S.

Analysis of Tesco in Two Markets

With the passage, of time Tesco is expanding and growing rapidly. It has established its business in different destinations all over the globe. To expand the business, it is imperative for an organization to perform the PESTLE Analysis. To perform the process of PESTLE analysis, two different markets are selected. One is the home country of Tesco that is United Kingdom and another country that is selected is Pakistan. Tesco has not started its business in Pakistan yet. Performing the process of PESTLE Analysis would provide impetus to the organization and they would have ample information to start a business over there.

PESTLE Analysis of Tesco

With this tremendous success that Tesco had achieved over time it has clear prospects to expand itself in the international market, and they are expanding into the international ...