Strategic Management

Strategic Management

Introduction

The role of strategic management is to analyze the key actions that top management of a company takes on owners' behalf, including external environment, internal performance, and resources. It primarily focuses on an organization's response to the issues of external environment. For example; the creation of a better understanding regarding the needs, wants and requirements of customers.

The role of strategic management is important for any kind of organization that exists in today's competitive and globalized world for the sake of making profit and expanding. The significant of effective management cannot be isolated by any organization around the globe. ...