Strategic Management

Abstract

The central theme of this paper hovers around the phenomenon known as “boiled frog” in the subject of strategic management. However, this paper intended to relate this particular phenomenon with the case of Sony that launched Betamax video recorder back in the year 1975. In addition to that, the response of Sony is also evaluated with the introduction of JVC's VHS players. The lack of focus from Sony and choice of alternative made it vulnerable similar to “boiled from”. However, if the decision would have been otherwise, it would have harbingered much more fruitful results.

Strategic Management

Introduction

The “boiled frog” phenomenon is usually used in the subject of strategic management. The main stance behind this phenomenon is to describe the situation of a business, which is reluctant to change, that will eventually lead to the downfall. As a matter of fact, this concept is derived from the natural situation of a frog. For instance, when a frog is placed into a pot of boiling water, it will jump out of it. However, when the temperature water is gradually increased, frog will adjust it accordingly because it will not notice the gradual changes in water. Similarly, there are organizations that remain in a comfort zone and do not perceive gradual challenges, threats and risks in their business environment. In fact, most of the companies do weather the phenomenon of “boiled frog” mainly due to advances, particularly those of technological. Hence, this metaphor is much relevant in the case of strategic management. Most of the businesses does not perceive the gradual changes and ultimately enjoy the status quo. However, slowly and gradually, the external forces or threats become a killer for them (Cattani et. al., 2006).

Discussion

The organization which has suffered this phenomenon is the Sony. As a matter of fact, in the ...