In this study we have explored the strategic management of SUBWAY in a detailed manner. The prime emphasis of the report was on the strategic management of SUBWAY and its correlation with the external and internal environment. The study has also analyzed many aspects of strategic management being performed in SUBWAY and the author has endeavoured to gauge its effect on the SUBWAY as a whole. The major findings indicated that the strategic planning and management in SUBWAY are performed in a good way but there are some flaws that need to be considered with the passage of time. These recommendations are from the marketing perspective that is needed to be considered by the Subways' management. Finally the report has concluded with the over all findings of the study in a summarized manner.
Table of Contents
Introduction5
Background5
Main Aim Report6
History Strategic Management7
The Objects of Strategic Management8
Strategic Management Model Analysis of SUBWAY's Current Performance9
Mission Statement9
Environmental Analysis9
Analysis of the External Environment10
Economic Background10
Politico-Legal Context10
Socio-Cultural Context10
Technological context10
SWOT Analysis11
Identify opportunities and threats11
Analysis of the resources of the organization12
Strategic Formulation13
Strategic Implementation14
Analysis of the Industry15
Porter's Five Forces Analysis16
Threat of New Entrants17
Threat of substitutes17
Bargaining power of suppliers18
Clients bargaining power of customers18
Rivalry among Existing Competitors19
Future Strategies For SUBWAY's Proposed Strategies19
New Communication Tools to Maximize the Readability of the Offer20
Ways to Implement the Strategies21
Conclusion22
References23
Strategic Management - SUBWAY
Introduction
Subway is a 1965 by Fred De Luca and Peter Buck founded American franchise chain in the fast-food sector. The first Subway restaurant in 1965 in Bridgeport, Connecticut (USA) opened under the name "Pete's Super Submarines." The product line consists primarily of sandwiches, wraps and salads. The sandwiches prepared individually to order in sight.
Background
The company name comes from combining the English word "sub", an abbreviation for "Submarine Sandwich", which named because of its oblong shape like this, with the word particles "way" as this to the U.S. American word for underground (subway) fits, and the first restaurant was equipped with an on the underground network plans based decor.
The guest at Subway makes different decisions during the ordering process along a given production chain, and share this with the Subway employee. The establishment of all-Subway Restaurants is the world standard since 2001 in the so-called Tuscan style hold (Morrison 2002, pp. 44). The colors, in the restaurant move in earthy natural tones. The floor is usually covered with natural-colored tiles, provided the area behind the counter with a brick-red brick wallpaper.
Besides so-called 'Freestander' restaurants in separate buildings, there are Subway restaurants including in hospitals, U.S. military facilities (not usually to civilians access), stations, fuel stations and airports. In March 2007, there is a standardized Subway Free-Stander, who as a "template" is used for all newly constructed Free Stander. In some cases, shares Subway rental space with one or more concepts, such as in a food court as in the CentrO in Oberhausen. Outside of shopping centers are thus reduced rents for the concepts involved can be achieved with large rental space. Some of the restaurants are very small and do not have ...