SUBWAY

SUBWAY

Introduction

Subway is a chain of fast food restaurants and a well known franchise that mainly sells sandwiches salads, and personal pizzas. It basically offers a healthy substitute to other fast foods. subway is owned  by Doctor's Associates, Inc. (DAI).It was formed in 1965 by  Fred DeLuca and Peter Buck in Bridgeport. It was then called Pete's Super Submarines, however after a few years the founders changed the restaurants name to Subway.

 

Problem Definition

Firstly, unable to keep accuracy on orders made by consumers. This is a major problem for Subway where it is hard for consumers get what they actually want. Every time a consumer order, they will need to either yell and talk loudly, where they will need to point on the food counter to choose what they want to put in. Consumers takes more time ordering where sometimes, when there are a lot of consumers, the waiting time might be very long. This disallows Subway to provide their sandwiches to their consumers at the most efficient level.

Objective of the study

The objective of the study is to make strategies about how to keep accuracy on orders made by consumers.

Hypothesis

The strategic goals and plans are based on the following Hypothesis:

1. The National and local trends toward consumption of healthy food will continue. All indications from national publications consulted agree that healthy food which is reasonably priced will continue it's popularity well into the next century.

2. The trend towards dining out will remain steady. Indications are that dining out will actually increase over the next five to seven years.

Literature Review

The market demand has never been greater for food that is healthy, economically priced, and great tasting. This is the last market with wide open potential for growth to the American consumer. Traditionally, pasta has been consumed in fine restaurants, usually in a more formal or sit down atmosphere at medium to high prices. As pasta has moved to the center stage as a product that both tastes good, and is good for you, Pasta Express has positioned itself to provide the services in demand by the American consumer; a variety of healthy pastas, moderate price and very good taste.(Adler,2004)

The basic focus is to provide the consumer with a healthy, quality meal which is economically priced. This is a concept that will never grow old.Pasta Express is a franchise system of fast food pasta restaurants with dine in, take out and delivery service, with ongoing support from the national franchiser. National assistance includes; site selection, restaurant design, comprehensive training, support of ongoing operations through marketing assistance, quality control programs, research and development.Pasta Express of Jordan, MI will require a total financial commitment of $110,000. The franchise fee for the Jordan restaurant will be $10,000. Additional rights to two (2) more stores (located within the protected territory of Jordan, Jordan Hills, Landview Township and Whistler Heights) has been purchased for $10,000 each, with $5,000 payable up front and $5,000 payable when each additional store is ...