SALMON FISH FARM

Salmon Fish Farm

Salmon Fish Farm

Introduction

A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.

Aims

Our main aim is to produce the best variety of salmon fish in order to meet the demands. Our basic emphasis will be on the quality and then the quantity. Salmon fish form will be a privately-owned tropical fish breeding business. We will offer rare salmon species to customers throughout the country. Our customers do not have access to the species we offer through their local fish shops.

Salmon fish form will consist of eighty 150 gallon livestock watering troughs and forty 40 gallon aquariums; totaling 13,600 gallons of water. The tanks and troughs will be enclosed by a insulated steel building built on a concrete slab. Breeding stock will be housed in the 150 gallon troughs, fertilized eggs will be moved from the troughs to the 40 gallon aquariums prior to hatching in most cases. (Goddard, John, 1993:124)

Objectives

We have several key objectives to complete to bring the business back to the level of success experienced in the past, and then maximize the revenue and profitability for today. To accomplish this, our objectives are:

To double the number of customers that walk through the door the first year through use of advertising and Web presence, and increase customer traffic by 20% each year for five years.

To increase floor sales by 30% by remodeling the retail space and re merchandising the products conducive to flow patterns, making it more customer and "sales" friendly.

To take full advantage of all revenue sources in the geographic area by offering Hunting products to the substantiated large number of hunters in the area during the fall and winter months, increasing revenue by at least 25% the first year, 33% the second year, and 40% the third year.

To reinstate the guide service for anglers, booking a minimum of 125 trips the first year using independently contracted guides and 1 employed guide, 250 the second year by using independently contracted guides and 1-2 employed guides, and 300+ the third year by using independently contracted and 1-2 employed guides under the Salmon fish farm Outfitters' License. We will also increase revenue and gain market share by renting 2-3 drift boats to anglers that prefer to forego professional guide services.

To gain market share and increase current revenues 50-60% by offering quality lodging at competitive rates in the most advantageous location possible for hunters and anglers. We would accomplish this by building 5 custom log cabins the first year, and adding one cabin per year for three years starting in Year 3. By doing this we will increase revenues of both guide trips/product sales and lodging, as each aspect will complement the other.

Mission

To start a salmon fish form where the customer is the priority and arrogance is left at ...