Product Launch

Product Launch

Introduction

The link between successful innovation and the ability to focus on the needs of the client is obvious. Leading manufacturers to demonstrate a strong ability to move closer to their market needs, and also create, understand and evaluate different ideas. At the same time, the idea of management can be complex. The advertising and promotions are very important in order to make the product successful in the market. If product is not advertised properly than its profitability becomes low which creates negative impact on consumers. Product should be advertised in a better way in order to grab consumer's attention. If the product exceeds the previous stage of introduction enters the most important phase of life cycle, as is that of growth. It is a period of progress in terms of sales and profits. The management is initiating educational strategies to attract health conscious customer towards their services. Also, the company is enjoying average sales. At the stage of maturity, sales begin to level off, and there is increased competition, an increasingly saturated market. This is where we should analyze the possibility of a re launch of the product.

I place Krackies at the maturity level on the product life cycle

Our organization is coming up with a new product in market. The name of the product is Krackies and the tagline of Krackies is “it's all about taste” are the new chips with two flavors which are Black Pepper and Tasty Cheese. These chips are 100% natural and pure without any hydrogenated oil.

Activity 1

Media schedule

The media have gone through a development and evolution to settle for what they are today. Television and Radio are the most popular and fastest growing medium in world, necessitating the need for reliable measures in social media. Television has had a rapid hyper social ownership. The use of Television and Radio are widespread. The main idea to innovate and adapt to social conditions that it has formed, seeking to satisfy the ultimate need for entertainment.

The media schedule for the new product named Krackies is given below

Media Schedule for 1 Week (28TH May till 4TH June)

Media Schedule for Channel Nine

Day

Timing

Frequency

Monday

10:00 am till 5:00 pm

5 times

Tuesday

1:00 pm till 6:00 pm

4 times

Wednesday

3:00 pm till 8:00 pm

5 times

Thursday

10:30 am till 3:00 pm

4 times

Friday

4:00 pm till 9:00 pm

4 times

Saturday

3:30 pm till 6:30 pm

5 times

Sunday

10:00 am till 5:00 pm

4 times

Media Schedule for Radio Channel

Day

Timing

Frequency

Monday

1:00 pm till 5:00 pm

4 times

Tuesday

3:00 pm till 8:00 pm

5 times

Wednesday

3:00 pm till 8:00 pm

4 times

Thursday

10:30 am till 3:00 pm

4 times

Friday

10:00 am till 4:00 pm

4 times

Saturday

3:30 pm till 7:30 pm

5 times

Sunday

10:00 am till 8:00 pm

5 times

Future Plans and Schedules

The schedule given above is useful for the development of future plans in a way that through this schedule people access the ads. It has been scheduled according to the availability of customers. Radio is basically a big source of information for the people through which people get aware of the product, they get attracted to that product and prefer to use it. It is basically the direct tool ...