N'JAI TAXI FERRY LAUNCH MANAGEMENT

N'JAI Taxi Ferry Launch Management



Executive Summary

N'JAI Taxi Ferry is a Sierra Leone founded business, whose objective is to supply dependable, timely, and protected Taxi Ferry services by utilising entire, in-car borrowing and debit business card get access to, along with computer-aided dispatch. N'JAI Taxi Ferry will supply entire taxi Ferry services utilising the newest gear and expertise to facilitate the journey of persons in and round the Sierra Leone area. At N'JAI Taxi Ferry, our beliefs is one that emphasizes service, and a realization that productive connection is a key constituent in our business. As an supplemented security assess for both Taxi Ferry drivers and travellers, N'JAI Taxi Ferry are fitted with Global Positioning Systems (GPS), which endow the Taxi Ferry to be followed or established in an emergency. All N'JAI Taxi Ferry will be clean, well sustained, and inspected frequently for security and comfort. The company's scheme is to construct status and market share by setting up our enterprise proposing as a viable alternate to living Taxi Ferry services in the area. The company's aim in the next year is chase an hard-hitting trading crusade and from that, penetrate not less than 65% of the market share. The company's long-term aim is be the peak ranked ground transport business in Sierra Leone.  The business has a comparable benefit, although, because our expertise is exclusive to the taxi commerce in Sierra Leone.

Table of Content

OVERVIEW1

Research Objective3

Research Question3

New Product Launch4

CHAPTER 2: LITERATURE REVIEW7

Market Penetration12

Product Development Strategy13

Ferry Market Development15

New Product Launch Decisions17

Pricing Launch Decisions19

Communication Launch Decisions20

Distribution Launch Decisions23

Product-Market Growth24

Interrelationships of the launch decisions28

CHAPTER 3: RESEARCH METHODOLOGY31

Qualitative research Method31

Marketing Environment32

Sources of Data32

Data Analysis Techniques33

Overview of Ansoff Matrix33

Evaluation of Ansoff Matrix34

CHAPTER 4: ANALYSIS35

Current Theoretical Debate35

Market and Competitive Analysis38

Resource Requirement41

Financial Resources41

Important Assumptions42

Non financial resources42

Marketing Strategy for the New Product43

Ansoff Matrix43

Measure the Performance45

CHAPTER 5: FINDING & RECOMMENDATIONS50

Finding50

Limitations and Future Research Directions51

REFERENCES54

BIBLIOGRAPHY63

CHAPTER 1: INTRODUCTION

Overview

Firms should make two key conclusions considering new merchandise launch: if to go in a market with new merchandise and when to launch that product. On both of these inquiries, the idea and clues are blended on what drives these decisions. An comprehensive theoretical publications on the connection between market structure and discovery argues that incumbent companies often face distinct inducements for discovery than do de novo entrants. Depending on the environment of the discovery (in specific, if it is fundamental or incremental, or how effortlessly imitated), incumbent companies are occasionally anticipated to be innovators - or early entrants into a new mechanical subfield or merchandise market -- and other times to be followers. 

In Sierra Leone there are some means of transport to the nationwide Airport that is ferry, aeroplane, and lesser boat. The aeroplane is very dodgy as it's very old. The ferry is very slow and is not adequate. The lesser vessels are dodgy and so most persons don't proceed for it.  We are going to insert an over home wares Service in Sierra Leone. This service will be called N'JAI TAXI ...